Marketing Expert focused on developing and executing marketing strategies for KWS in Austria. Involves brand positioning, customer segmentation, and managing digital campaigns.
About the role
- Marketing Lead handling marketing strategy and initiatives for a leading product development partner in Prague. Driving qualified inbound leads and optimizing performance marketing across various channels.
Responsibilities
- Own our end-to-end marketing engine, from traffic acquisition to conversion optimization
- Plan, launch, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads, focusing on the US market and tech startup decision-makers
- Own the full Google Analytics setup end-to-end
- Analyze traffic sources, user flows, and website performance
- Coordinate and manage a team of specialists across graphic design, website development, content, and social media
- Ensure all messaging, visuals, and campaigns are aligned with OAK’S LAB’s positioning, brand voice, and commercial goals
- Act as a strategic partner to the CEO in shaping growth initiatives
Requirements
- 5+ years of B2B marketing experience, ideally within a tech agency, software house, consultancy, or VC-backed startup
- Proven, hands-on experience managing and optimizing Google Ads and LinkedIn Campaign Manager
- Deep knowledge of SEO, including keyword research, on-page optimization, and content strategy
- Strong technical proficiency with Google Analytics, including event tracking, funnels, and custom reporting
- Solid understanding of conversion-focused website design and conversion rate optimization principles
- Excellent written and verbal communication skills
- A proactive, ownership-driven mindset with the ability to execute independently
- Comfortable balancing strategic thinking with hands-on execution
Benefits
- Flexible working hours
- Hybrid working environment
- 26 days off + 1 additional day for every year working with OAK’S LAB (capped at 30 days)
- Top-of-the-line MacBook and hardware budget
- Budget to spend on your growth (books, courses, conferences)
- Free English lessons
- Team bonding, happy hours, online games, annual offsite trips
- Outside of work activity clubs (yoga, traveling, football, tennis, etc.)
- Snacks and drinks in the office, weekly lunch, monthly breakfast
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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