Director of Member Insights & Growth Strategy leveraging data-driven insights for member engagement and growth in a financial institution. Leading analytics strategy and informing product development.
Responsibilities
Develop and execute a member-focused analytics strategy to uncover actionable insights about member behaviors, preferences, and needs.
Identify and recommend target growth segments, including profitable members and high-value prospects, to support strategic expansion in New York City.
Use data to drive member intimacy, ensuring recommendations are tailored and relevant to individual members and segments.
Analyze member and prospect data to inform personalized product and service offerings that foster deeper relationships and loyalty.
Aggregate and interpret data from disparate sources, making sense of complex information to guide business decisions.
Clearly communicate findings and strategic recommendations to executive leadership and cross-functional teams, ensuring alignment with member-centric objectives.
Oversea the creation of dashboards, reports, and visualizations that highlight key member metrics, growth opportunities, and trends.
Ensure timely, accurate reporting of KPIs related to member growth, satisfaction, and financial performance.
Requirements
7+ years of experience in data analytics, with at least 3 years in a leadership role.
Proven ability to aggregate and synthesize data from multiple sources, delivering clear, actionable insights.
Experience in financial services, or in using data to drive member intimacy and develop strategies that resonate with members and prospects.
Strong communication, collaboration, and leadership skills.
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