Hybrid Vice President, Membership

at New York City Tourism + Conventions

• Job title: Vice President, Membership
• Job type: Full Time
• Experience level: Lead
• Salary: $174,198 - $226,525 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Vice President, Membership leading NYC Tourism's membership strategy and member engagement while managing a team. Driving revenue growth and retention across member organizations in New York City.

Responsibilities

• Own end-to-end execution of membership strategy with a primary focus on retention, renewals, and revenue growth across all member categories.
• Manage annual departmental revenue and retention goals, ensuring alignment with organizational priorities.
• Provide ongoing evaluation of the membership value proposition, including pricing, tiers, packaging, and benefits, to ensure clarity, competitiveness, and strong return on investment for members.
• Identify and develop new revenue opportunities tied to member engagement, participation, and programming.
• Oversee renewal strategy and cadence, ensuring proactive outreach, clear value articulation, timely billing, and coordination with Finance on collections and reporting.
• Oversee the engagement and retention of approximately 1,600+ member organizations across all five boroughs and membership categories.
• Directly manage and maintain senior-level relationships with the organization’s most engaged, high-value, and high-visibility members, including attractions, hotels, and other key tourism partners.
• Establish standards and expectations for member onboarding, servicing, communication, and issue resolution across the department.
• Ensure members are actively informed of opportunities to participate in programs, events, marketing initiatives, and industry engagement.
• Partner cross-functionally with Marketing, Destination Services, Communications, Research, and Events to maximize member visibility, participation, and impact.
• Use data, feedback, and performance metrics to continuously assess and improve member satisfaction and retention.
• Provide program leadership and execution oversight of NYC Tourism + Conventions’ flagship membership programs, including but not limited to NYC Restaurant Week, Broadway Week, Hotel Week, and Must-See Week and related initiatives.
• Ensure programs are designed and managed in alignment with organizational priorities as both engagement and revenue drivers, with clear recruitment goals, timelines, quality standards, and performance benchmarks.
• Oversee program recruitment strategy in partnership with Managers, ensuring participation targets are met and program quality remains high.
• Review post-program results to assess performance, member feedback, and opportunities for improvement.
• Lead and manage a team of Managers responsible for membership sales, programs, services, and systems.
• Set clear goals, priorities, and accountability for the team, aligning individual and departmental objectives with organizational priorities.
• Provide coaching, feedback, and professional development to build strong managers and ensure consistent performance.
• Foster a collaborative, results-oriented team culture with a strong focus on execution, communication, and member outcomes.
• Provide executive oversight of the Membership CRM (Simpleview), ensuring it supports sales, renewals, reporting, and member engagement needs.
• Ensure accurate, timely reporting on membership performance, revenue, renewals, program participation, and key KPIs.
• Partner with Finance and Operations to ensure data integrity, billing accuracy, and forecasting alignment.
• Identify opportunities to improve processes, efficiency, and scalability across the Membership department.

Requirements

• Minimum 8 - 10+ years of experience in membership, sales, revenue, or customer-focused leadership roles; tourism, hospitality, or member-based organizations preferred.
• Proven experience leading teams and managing managers, with a strong track record of delivering results through others.
• Demonstrated success driving retention, renewals, and revenue growth in a complex, multi-stakeholder environment.
• Strategic and analytical mindset with the ability to use data to inform decisions and prioritize initiatives.
• Excellent communication and presentation skills, with the ability to engage members, staff, and senior leadership.
• Deep knowledge of New York City’s tourism landscape, boroughs, and diverse business communities.
• Collaborative leadership style with the ability to work cross-functionally and align stakeholders around shared goals.

Benefits

• Hybrid Schedule: 3 days in-office (Tues/Wed required + 1 flex day); Fridays remote.
• Generous Time Off: PTO Bank (personal, sick, and vacation)
• Holidays: up to 12 paid company holidays, plus extended Winter Break.
• Floating Holiday: 1 per year, front-loaded.
• Healthcare: Premium medical, dental, and vision plans, plus HRA.
• Retirement & Development: Retirement savings plan and professional development opportunities.
• Perks: Cell phone credit to subsidize your plan and a monthly commuter allowance.