Hybrid CRM Analyst

at New York City Tourism + Conventions

• Job title: CRM Analyst
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $68,960 - $86,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• CRM Analyst supporting Simpleview platform for NYC Tourism + Conventions. Creating and managing events while providing training and process improvement across departments.

Responsibilities

• Create and manage events including familiarization tours, media visits, and site visits for all departments in Simpleview.
• Ensure accurate tracking, categorization, and reporting of member and partner activities.
• Strengthen the organization’s ability to measure engagement and outcomes through reliable CRM data.
• Develop clear, easy-to-follow training materials and reference guides.
• Lead onboarding and refresher sessions to build user confidence and consistency.
• Identify knowledge gaps and provide targeted coaching to improve user adoption.
• Review how teams use the CRM and recommend adjustments to streamline workflows.
• Identify opportunities to reduce manual tasks and enhance data accuracy.
• Support staff in developing reports and dashboards that translate CRM data into actionable insights.
• Serve as the main contact for CRM-related questions and requests; log tickets with Simpleview related to these needs.
• Provide practical, solutions-oriented support to staff to ensure data is entered and maintained consistently.

Requirements

• Bachelor’s degree or equivalent professional experience.
• 2-4 years of experience in CRM systems; Simpleview experience strongly preferred.
• Demonstrated ability to troubleshoot and resolve technical issues.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent interpersonal and communication skills, with the ability to train and support staff at all levels.
• Detail-oriented with a strong focus on process improvement and operational efficiency.
• Experience with membership-based organizations or tourism/hospitality industry preferred.
• Familiarity with API integrations and data mapping preferred.
• Proficiency in reporting tools preferred.

Benefits

• Hybrid Schedule: 3 days in-office (Tues/Wed required + 1 flex day); Fridays remote.
• Generous Time Off: PTO days and sick time.
• Holidays: up to 12 paid company holidays, plus extended Winter Break.
• Floating Holiday: 1 per year, front-loaded.
• Healthcare: Premium medical, dental, and vision plans, plus HRA.
• Retirement & Development: Retirement savings plan and professional development opportunities.
• Perks: Cell phone credit to subsidize your plan, monthly commuter allowance.