Hybrid Senior Lifecycle Marketing Manager

Posted 2 days ago

Apply now

About the role

  • Developing, executing, and optimising retention and win back campaigns across all lifecycle channels.
  • Leading test-and-learn initiatives to validate new strategies, channels, and creative approaches.
  • Designing and evolving loyalty and engagement programmes that increase customer lifetime value.
  • Partnering with Data and Analytics to measure, report, and act on campaign performance and ROI.
  • Using segmentation and behavioural insights to deliver personalised, contextual patient experiences at scale.
  • Collaborating cross-functionally to improve the end-to-end customer journey and ensure consistent messaging across touchpoints.
  • Championing experimentation and continuous improvement, staying ahead of CRM and retention trends.
  • Managing lifecycle projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

Requirements

  • Proven experience in CRM, lifecycle, or retention marketing roles.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Technical fluency in CRM platforms (Customer.io, Braze, Klaviyo, etc.), including campaign setup, QA, and automation logic.
  • Experience developing segmentation strategies and personalised communications at scale.
  • Excellent project management and stakeholder engagement skills.
  • A proactive, results-driven mindset and genuine passion for improving patient outcomes.
  • Experience in a regulated industry (healthcare, pharma, fintech).
  • Working knowledge of SQL, Google BigQuery, or similar analytics tools.
  • Experience in a high-growth, fast-paced environment.
  • A Bachelor’s or advanced degree in Marketing, Business, or related field.

Benefits

  • Share options.
  • 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
  • Health insurance with Vitality.
  • Enhanced maternity and parental leave.
  • Nursery benefit provided by YellowNest.
  • Employee assistance programme (access to therapy, financial planning and discounts).
  • Generous pension (includes both employee and employer contributions).
  • Flexible working options, including a dog-friendly office in Farringdon.
  • Personal training and development budget via Learnerbly.
  • Wellhub membership, giving you access to over 2,000 locations in the UK.
  • Free office snacks including breakfast items, soft drinks, tea and coffee.
  • Cycle to work scheme.
  • Season ticket loan.
  • Discount on Numan products for your friends and family.
  • Paid volunteering days.
  • An additional 2 weeks off once you reach your 5th anniversary with Numan.

Job title

Senior Lifecycle Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job