Design, develop, and implement data-driven omnichannel engagement plans (with special emphasis on digital channels) by adapting existing frameworks and customer journeys for key brands/therapy areas
Work directly with local affiliate teams to co-create, launch, and optimize omnichannel campaigns
Drive customer experience initiatives by establishing key metrics and measurement frameworks
Serve as the primary engagement partner for regional Brand and Medical teams
Utilize analytics dashboards and customer data to derive practical insights
Requirements
Bachelor’s degree in Marketing, Business, or a related field
Must be either a Singapore Citizen or Permanent Residence to work in Singapore
10+ years of experience in digital marketing, customer experience, or omnichannel engagement
Experience in the pharmaceutical industry, medical retail that demonstrate a deep understanding of digital ecosystems, is a plus
Proven hands-on experience with marketing automation, content management systems, and building customer journeys
Strong ability to translate data into actionable insights and drive continuous improvement
Familiarity with agile methodologies and a "minimum viable product" mindset and exceptional communication and stakeholder management skills, with the ability to influence without direct authority
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