VB
Vivo (Telefônica Brasil)Senior B2B Marketing Analyst
Analista de Marketing Sênior B2B for Vivo, leading marketing strategies for enhanced presence in the B2B market. Collaborating across teams and analyzing market scenarios.
About the role
- Lead the development and implementation of HCP marketing strategies, tactics and resources
- Create impactful and tailored resources for the field team
- Adapt marketing activities to the brand lifecycle and changing market dynamics
- Partner with cross-functional teams and stakeholders to ensure alignment across brands
- Build and maintain relationships with key external stakeholders and key opinion leaders (KOLs)
- Support resource allocation, budget planning, and ROI analysis
- Oversee relationships with external vendors to ensure objectives are met cost-effectively
Requirements
- A bachelor’s degree in a relevant field (e.g., Health Sciences, Business, Public Health, or related discipline)
- 8-10 years of progressive experience in the pharmaceutical, healthcare, or life sciences sector in marketing departments
- Familiarity with HCP marketing trends and data analytics
- Experience working within Canadian regulatory frameworks (e.g., Health Canada, PAAB, IMC)
Benefits
- Opportunities to learn and develop
- Health insurance
- Retirement plans
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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