Hybrid Senior Marketing Multimedia Specialist

at Boldr

• Job title: Senior Marketing Multimedia Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: WordPress
• Location requirements: Hybrid, Pasig, Philippines

About the role

• Senior Marketing Multimedia Specialist responsible for elevating Boldr’s brand narrative across multimedia and digital channels. Collaborating closely with stakeholders to ensure strategic alignment and creative excellence.

Responsibilities

• Own the full creative lifecycle for high-impact multimedia and digital assets — including concept development, production, editing, motion, formatting, versioning, and final delivery.
• Lead the asset pipeline by ensuring all creative is produced on schedule for campaigns, launches, editorial calendars, and strategic initiatives.
• Maintain and elevate brand consistency, applying advanced design judgment to push visual quality, clarity, and innovation across all outputs.
• Manage complex creative timelines from brief to delivery, proactively addressing dependencies, blockers, and prioritization needs.
• Drive excellence within the creative production workflow, balancing speed, quality, experimentation, and optimization.
• Introduce new methods, formats, tools, templates, and visual systems that improve efficiency and enable scalable production.
• Maintain design systems, templates, and brand assets, ensuring they are continuously updated, organized, and usable across teams.
• Transform long-form content (masterclasses, webinars, interviews, events, internal insights) into a high-volume, multi-format, marketing-ready library of assets — including:
• - Short-form videos, reels, highlight cuts
• - Carousels, infographics, social graphics
• - Email and landing page visuals
• - Website graphics and UI-driven assets
• - Case study visuals, event materials, and presentation decks
• Lead creative repurposing for key initiatives, ensuring every asset aligns with narrative structure and audience intent.
• Apply expert-level storytelling, motion, layout, and UX principles to maximize engagement and message clarity.
• Recommend high-impact creative formats, opportunities, and content angles that amplify strategy and improve performance.
• Ensure all content reflects Boldr’s tone, quality, empathy, and design identity across channels.
• Use advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality graphics and layouts.
• Apply expert-level skills in Premiere Pro and/or After Effects for video editing, motion graphics, and content slicing.
• Use Figma for rapid layout creation, light UI/UX improvements, prototyping, and digital design.
• Integrate creative assets into HubSpot, including upload, tagging, organization, and asset preparation for landing pages, workflows, campaigns, and web experiences.
• Ensure assets are visually compelling, technically sound, and optimized for digital performance across devices and platforms.
• Collaborate closely with the Content Manager to translate strategic themes and thought leadership into visual narratives and creative assets.
• Work with the Campaign Manager to ensure all creative aligns with campaign strategy, timelines, KPIs, and channel requirements.
• Partner with cross-functional teams (Solutions, Sales, Product, People, Leadership) to support their creative needs while maintaining prioritization and quality standards.
• Communicate progress, risks, decisions, and creative recommendations clearly and proactively.
• Represent creative integrity in cross-functional meetings and serve as the creative lead on prioritized campaigns.
• Support multimedia execution for key campaigns by coordinating deliverables and ensuring high-quality output.
• Translate brand and marketing strategy into visual executions that support demand generation, thought leadership, and campaign objectives.
• Apply advanced audience, UX, and brand insights to guide creative decisions and improve user journeys.
• Collaborate with web, operations, and digital teams to refine layout, content hierarchy, visual consistency, and brand experience across digital properties.
• Identify and propose visual opportunities that strengthen the narrative, improve comprehension, or elevate creative impact.
• Lead continuous improvement of creative workflows, production processes, documentation, asset organization, file structure, and naming conventions.
• Maintain scalable creative standards, guidelines, templates, and systems to support speed, quality, and brand alignment.
• Proactively introduce new tooling, efficiencies, and techniques to optimize creative output.
• Identify opportunities to repurpose, amplify, and extend content across channels through thoughtful creative strategy.
• Manage multiple complex creative projects and competing deadlines with clarity, independence, and reliability.
• Serve as the creative lead for key campaigns and strategic moments — guiding stakeholders through visual strategy, storytelling, execution, and delivery.
• Anticipate stakeholder needs, provide expert creative recommendations, and help teams arrive at the most effective visual solutions.
• Support onboarding and mentor junior creatives by sharing best practices, techniques, and quality standards.

Requirements

• 5–7 years of experience in multimedia design, video production, or marketing content creation (agency or B2B preferred).
• 5+ years of hands-on experience in multimedia content creation, digital design, or creative production.
• Advanced proficiency in Adobe Creative Suite, Premiere Pro, and Figma (portfolio demonstrating mastery required).
• Proficiency in Canva Pro, CapCut, or similar tools a plus.
• Experience integrating assets into HubSpot (landing pages, email templates, campaigns).
• Strong understanding of visual storytelling, design structure, motion, and UI/UX principles.
• Proven ability to transform long-form content into high-impact, multi-format digital assets.
• A strong eye for composition, narrative, pacing, and brand voice.
• Deep understanding of content marketing and digital channel requirements.
• Ability to maintain quality across large asset volumes and multiple campaign needs.
• Strong communicator who can gather feedback, refine work quickly, and align stakeholders.
• Collaborative mindset with a willingness to support teammates and share learning.
• Experience working with marketing and social platforms such as LinkedIn, YouTube, HubSpot, TikTok, Facebook, and WordPress.
• Exceptional project management and organizational skills.
• Able to juggle multiple deadlines with clarity and efficiency.
• Highly proactive, with a passion for improving workflows, processes, and creative quality.
• Strong attention to detail and ownership of quality across all deliverables.
• Ability to prioritize effectively and adapt to shifting needs in a fast-moving environment.