Brand Strategist translating client objectives into innovative strategies leveraging market insights in the CPG sector. Collaborate with clients to identify opportunities and drive brand value.
About the role
- Senior Global Brand Director at Norgine responsible for leading strategic vision and execution of brand strategies. Drive success in the Specialty portfolio across global markets.
Responsibilities
- Develop and implement comprehensive portfolio and global brand strategies to drive the success of the product portfolio.
- Support and coach Global Brand Leads to effectively lead cross-functional teams including marketing, medical, access, and commercial to ensure cohesive execution and alignment with strategic goals by brand.
- Engage with external stakeholders, including healthcare professionals, patient advocates, and regulatory bodies, to build brand awareness and advocacy.
- Monitor market dynamics and competitor activities to adapt strategies as needed for sustained competitive advantage.
- Oversee budget management, forecasting, and resource allocation to ensure optimal investment across initiatives.
- Drive innovation in marketing approaches, incorporating digital strategies and advanced analytics for improved engagement.
- Champion the patient perspective within the organization to inform brand strategy and decision-making.
Requirements
- Significant experience in an above country senior marketing and portfolio brand leadership role within the pharmaceutical industry
- Proven ability to lead complex brand strategies, with a track record of **successful product launches**.
- Exceptional understanding of market access challenges and the payer landscape across all stages of a product lifecycle.
- Strong leadership, interpersonal, and communication skills, with ability to influence stakeholders across all levels.
- Excellent analytical and strategic thinking capabilities, with a customer-centric approach.
- Demonstrated passion for **improving patient outcomes** and experience working closely with patient advocacy groups.
- Ability to thrive in a fast-paced, ever-changing environment.
Benefits
- Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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