Brand Manager executing marketing strategy for hematology products at CSL Behring. Managing brand performance and leading cross - functional collaboration in compliance with regulations.
About the role
- Lead brand strategy and execution for pediatric oncology products at Norgine. Collaborate cross-functionally for brand positioning and hospital adoption in Spain and Portugal.
Responsibilities
- Lead the strategy and execution of the brands and products of the Paediatric Oncology unit for Spain and Portugal.
- Design and update the Iberia Brand Plan (ES/PT) including positioning, segmentation, value proposition and omnichannel roadmap.
- Plan and implement hospital indication launches and extensions, interacting with staff and in-field roles such as KAMs, MSLs, Access, Medical, Regulatory and Supply.
- Define journeys by archetype, mix of channels (face-to-face, remote, scientific events, email, platforms, CRM) and end-to-end measurements for the benefit of customers and patients.
- Getting involved in forecasting and demand planning, prioritizing investments, and optimizing ROI and budget efficiency within brands.
- Collaborate with Market Access and Medical to generate clinical-economic value, materials adapted to decision-makers and evidence.
- Ensure strict compliance with local legislation, codes of ethics and internal SOPs in all brand activities.
Requirements
- University training in Health Sciences, Pharmacy, Business Administration/Marketing or similar.
- Strong experience in marketing and sales in the pharmaceutical industry.
- Experience working with complex hospital products (e.g., biologics, CAR-T, gene therapies, or high specialty).
- Proven experience leading cross-functional brand teams.
- Career in oncology, pediatric oncology or rare diseases.
- High level of English (C1 or equivalent); Portuguese is valuable.
- Advanced proficiency in Excel and Power BI; Fluency with CRM/MA and analytics tools.
- Experience in omnichannel environments and customer experience platforms.
- Experience in market access and team management will be an asset.
- Previous experience in sales, hospital access and close collaboration with KAMs will be valued.
Benefits
- Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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