Assistant Brand Manager supporting brand strategy and leading execution for Kellanova in Japan. Collaborating with a passionate team and developing consumer - centric marketing initiatives.
About the role
- Brand Marketing Manager leading brand strategy and integrated marketing execution for Pit Boss. Collaborating with cross-functional teams to drive brand awareness and loyalty.
Responsibilities
- Own and evolve the Pit Boss brand strategy and ensure consistent application across touchpoints
- Lead annual and seasonal integrated marketing planning for Pit Boss
- Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities
- Partner with Product/Innovation to build and execute commercialization plans
- Write and own creative and integrated campaign briefs
- Lead the cross-functional execution of Pit Boss campaigns across channels
- Own the Pit Boss editorial direction and content priorities
- Partner with PR agency to activate compelling Pit Boss storytelling
- Define success metrics and measurement plans for campaigns
Requirements
- Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus)
- 5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing
- Strong brand strategy capability with proven ability to translate strategy into integrated execution
- Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus
- Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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