Brand Development Manager executing marketing initiatives for FMCG brand growth in Costa Rica. Collaborating with teams to ensure strong brand performance through market insights and strategies.
About the role
- Intern assisting in strategic and conceptual development of the MINI brand within BMW Group. Engaging in market analysis and project support for the marketing department.
Responsibilities
- You will support the strategic and conceptual development of the MINI brand.
- In addition, you will contribute to deriving brand and communication strategy requirements for vehicles, services and innovations.
- You will help define the brand positioning and the contribution of vehicles to the brand within the product portfolio.
- You will analyze social trends, target groups and competitor activities and prepare the results.
- You will provide content-related and organizational support to project management.
- You will contribute to communication with project partners and the preparation of top-management presentations.
Requirements
- Degree in Business Administration, Economics or a comparable qualification.
- Understanding of and enthusiasm for automobiles, market potential, customer segments and trends.
- Flexibility, team orientation and a quick grasp.
- Initial experience in brand or communication strategy is an advantage.
- Confident use of MS Office, especially PowerPoint and Excel.
- Business-fluent German and English skills.
Benefits
- Comprehensive mentoring & onboarding.
- Personal and professional development.
- Flexible working hours.
- Mobile/remote work.
- Attractive & fair compensation.
- Student apartments (subject to availability & only at the Munich location).
- And much more — see bmw.jobs/waswirbieten
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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