Digital Performance Senior Manager leading global performance marketing initiatives for Nord Anglia Education. Driving digital strategies to enhance enquiries and visits to schools through online media.
Responsibilities
Lead, coach and develop the Digital Media team to deliver against targets and progress against personal development goals
Contribute regularly to leadership team discussions about MAC projects and initiatives
Support the Group Head of Digital to develop overarching digital strategy, specifically around paid media and channel activation to demonstrate leadership at every stage of the online Parent Experience Journey
Understand all various digital media channels (SEM, Display, Programmatic, Social Media) and the potential for Nord Anglia
Manage our agency partner and internal media team to deliver our global paid media activation plan, ensuring each campaign is fully resourced and delivering against KPIs
Develop and share best practice standards for paid media across our network of schools
Ensure that every global referral campaign is set-up in-line with NAE best practice creative and tracking to ensure accurate reporting and analysis
Requirements
Hands-on digital marketing experience
Extensive experience executing digital marketing (PPC, SEO, social media) with particular emphasis on Google AdWords and analytics
Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
Excellent analytical skills -with the passion and drive to demonstrate and quantify success
Results oriented with the ability to consistently map efforts against identified KPIs and ROI
Excellent time management skills and flexibility in dealing with multi-functional tasks
Up-to-date with the latest trends and best practices in digital marketing and measurement
Experience in budget management
Experience with Google Marketing Platform tools
Experience in project management and the ability to prioritize work against the organisation's goals
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