About the role

  • Digital Performance Senior Manager leading global performance marketing initiatives for Nord Anglia Education. Driving digital strategies to enhance enquiries and visits to schools through online media.

Responsibilities

  • Lead, coach and develop the Digital Media team to deliver against targets and progress against personal development goals
  • Contribute regularly to leadership team discussions about MAC projects and initiatives
  • Support the Group Head of Digital to develop overarching digital strategy, specifically around paid media and channel activation to demonstrate leadership at every stage of the online Parent Experience Journey
  • Understand all various digital media channels (SEM, Display, Programmatic, Social Media) and the potential for Nord Anglia
  • Manage our agency partner and internal media team to deliver our global paid media activation plan, ensuring each campaign is fully resourced and delivering against KPIs
  • Develop and share best practice standards for paid media across our network of schools
  • Ensure that every global referral campaign is set-up in-line with NAE best practice creative and tracking to ensure accurate reporting and analysis

Requirements

  • Hands-on digital marketing experience
  • Extensive experience executing digital marketing (PPC, SEO, social media) with particular emphasis on Google AdWords and analytics
  • Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
  • Excellent analytical skills -with the passion and drive to demonstrate and quantify success
  • Results oriented with the ability to consistently map efforts against identified KPIs and ROI
  • Excellent time management skills and flexibility in dealing with multi-functional tasks
  • Up-to-date with the latest trends and best practices in digital marketing and measurement
  • Experience in budget management
  • Experience with Google Marketing Platform tools
  • Experience in project management and the ability to prioritize work against the organisation's goals
  • Team management experience (agency/client side).

Benefits

  • Flexible working arrangements
  • Professional development opportunities

Job title

Senior Digital Performance Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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