Product Marketing Manager in PGIM creating marketing materials for alternative investment strategies. Collaborating across teams to drive business development and ensure compliance with regulatory standards.
About the role
- GTM Expert in a B2B SaaS startup, focusing on automation and scaling go-to-market strategies. Collaborating across sales, marketing, and product for optimized performance in audit processes.
Responsibilities
- Build and scale our go-to-market engine
- Automate and optimize sales and marketing processes
- Work closely with Sales, Marketing and Product
- Design and implement the GTM strategy for SaaS
- Build automation pipelines (lead generation → qualification → nurture → conversion)
- Implement, manage and optimize marketing & sales technologies (e.g., CRM, sales engagement tools)
- Set up tracking, attribution and KPI dashboards for performance measurement
- Identify, prioritize and implement growth levers
- Collaborate with Sales to improve lead follow-up, scoring and conversion/close rates
- Lead cross-functional projects with Product & Customer Success to improve activation and retention
Requirements
- Proven experience building GTM processes in SaaS environments
- Deep understanding of marketing automation and performance channels
- Experience with relevant tools/stacks (e.g., HubSpot, Zapier, etc.)
- Analytical thinker with a data-driven approach
- Strong process and project management skills
- Team player with a hands-on mindset
- Excellent German skills (minimum C1)
Benefits
- Freedom to shape and implement your ideas
- Support for your personal development
- Hybrid work option (Aachen / Remote)
- Regular team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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