Global Brand Marketing Assistant Manager creating Colour campaigns for renowned beauty brand. Collaborating with product development and creative teams to drive engagement and growth globally.
About the role
- Brand Director responsible for U.S. brand performance for Home Fragrance portfolio at Newell Brands. Leading brand strategy, market planning, and campaign execution for consumer goods.
Responsibilities
- Localize global brand strategy for the Home Fragrance portfolio to the U.S. market while maintaining clarity on brand purpose, positioning, and value proposition
- Ensure consistent brand expression across all consumer touchpoints, channels, and retailers
- Champion long-term brand equity while supporting commercial and category growth objectives
- Translate global brand plans into integrated, U.S.-specific annual brand and activation plans
- Set U.S. brand objectives, KPIs, and growth priorities for the Home Fragrance portfolio
- Partner closely with Global Brand teams to align demand creation, innovation pipelines, and long-range initiatives
- Leverage consumer, shopper, and category insights to inform brand and go-to-market decisions
- Analyze U.S. Home Fragrance market trends, competitive activity, and retailer dynamics
- Identify whitespace opportunities, growth platforms, and local market barriers
- Adapt global campaigns for the U.S. market, including creative, messaging, and fragrance / format focus
- Build integrated, full-funnel campaign plans across paid, owned, and earned channels
- Ensure executional excellence across wholesale, DTC, and owned brand channels
- Partner with Global Brand, Innovation, and cross-functional teams to shape the U.S. Home Fragrance assortment
- Lead U.S. market readiness for fragrance, format, and seasonal innovation launches
- Develop demand-driving launch strategies, go-to-market toolkits, and selling stories
- Work closely with Sales, Market Development (MDP), Retail Marketing, Merchandising, and DTC teams
- Ensure consistent brand storytelling across retail partners and owned channels
- Own U.S. brand P&L performance for the Home Fragrance portfolio
- Track brand health, campaign effectiveness, and commercial KPIs
- Use data and insights to recommend optimization and course correction
- Own and manage U.S. brand marketing budgets
- Prioritize investments that drive brand awareness, conversion, and revenue growth
- Maintain strong ROI discipline, financial rigor, and spend transparency
- Serve as the U.S. brand leader for Home Fragrance across a highly matrixed organization
- Lead brand planning forums, working teams, and key milestones
- Provide compelling brand storytelling, content, and assets to support wholesale partners
- Tailor messaging and activations by channel and retailer
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
- 10+ years of progressive brand marketing experience, ideally within consumer goods or fragrance-related categories
- Proven experience leading U.S. brand strategy within a global brand framework
- Strong track record of campaign development, go-to-market execution, and P&L ownership
- Deep understanding of U.S. retail, DTC, and omnichannel marketing
- Strong analytical and commercial mindset with the ability to translate insights into action
- Exceptional cross-functional leadership and communication skills.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Brand Manager for Carolina Herrera overseeing brand strategy and collaboration with distributors in Latin America for sustainable growth. Focused on strategic marketing and relationship management.
Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
Senior Brand Manager at Nestlé leading marketing activities for assigned product group in Bangkok. Focusing on brand equity, innovation, and consumer engagement in FMCG sector.
Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
Brand Strategist translating client objectives into innovative strategies leveraging market insights in the CPG sector. Collaborate with clients to identify opportunities and drive brand value.
Global Brand Manager focusing on sportsbook brand equity and driving sports - led marketing campaigns. Collaborating with internal teams and external agencies for effective strategy execution in a regulated environment.
Brand Manager at Quala Mexico leading innovative marketing projects and strategy execution for brand success. Promoting a culture of creativity and celebrating achievements within a collaborative environment.
Associate Manager, Brand Marketing enhancing global marketing strategies for Console and PC gaming at Warner Bros. Discovery. Collaborating across teams to execute comprehensive marketing plans and manage brand assets.
Senior Director of Brand Marketing at Match Group leading brand strategy for culturally driven brands. Championing diverse audiences to ensure brands resonate with cultural relevance and authenticity.