Intelligence & Strategy Analyst supporting marketing insights and strategies at Nestlé Canada. Working closely with Marketing and Sales teams to drive business performance through consumer and shopper understanding.
Responsibilities
Proactively working with Marketing and Sales to identify the biggest issues and questions on the business.
Use strong consumer & market understanding to identify business performance factors, and work on category and brand strategies.
Develop a deep understanding of consumers, shoppers, and marketplace factors to understand what drives consumer demand and leverage that knowledge to improve business performance.
Leverage measurement tools to track key metrics and assess in-market effectiveness, brand equity, and return on marketing investment.
Uncover consumer & shopper insights to support the Marketing and category teams in creating engaging brand experiences, strong in-market activations, and winning innovations that are rooted in consumer and shopper understanding.
Contribute to the development of annual category and brand plans, ensuring the consumer and shopper are at the core of the strategic plan.
Requirements
Recently completed an undergraduate program with a focus on Business Management, Marketing or a similar program.
Involved in extracurricular activities that demonstrate leadership and initiative.
Detail-oriented and results-driven, with strong analytical skills.
Skilled in building relationships with diverse internal partners and collaborating on multiple projects.
Exceptional verbal communication skills with strong interpersonal abilities.
Passionate about uncovering consumer & shopper insights, with a can-do attitude and willingness to challenge the status quo.
Benefits
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
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