Product Marketing Analyst supporting product launches and go-to-market strategies for major retail and industry players. Collaborative role engaging with product, sales, and marketing teams.
Responsibilities
Support product and new feature launches: align target market, segmentation, personas, value proposition, and define go-to-market strategies
Orchestrate go-to-market strategies together with other teams, ensuring the launch plan, deliverables, milestones, risks, and dependencies
Serve as the product positioning owner and ambassador, develop key messaging, define the ideal customer profile, and adapt materials for sales and marketing
Enable the sales team on our products and launches by delivering a complete sales kit: commercial presentations, one-pagers, briefs, FAQs, etc.
Monitor the performance of our offerings together with the Product team and develop action plans based on identified insights
Interface with key stakeholders and coordinate product initiatives by aligning with Customer Success, Sales, Growth, Communications, and other areas.
Requirements
Bachelor’s degree in Marketing-related fields (Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related areas)
Previous experience (internship or junior level) supporting product or feature launches or campaigns
Experience creating and organizing marketing and sales materials (presentations, one-pagers, briefs, FAQs)
Knowledge of basic Product Marketing concepts: value proposition, positioning, personas, ICP, and go-to-market
Understanding of the B2B sales funnel and customer journey
Ability to work collaboratively with Product, Sales, CS, and Marketing teams
Strong verbal and written communication skills
Organized, proactive, eager to learn, with strong attention to detail.
Benefits
Health insurance
Dental plan
Life insurance (all extendable to legal dependents)
Medication allowance, extendable to children
Transportation voucher or parking allowance
Flexible meal/food allowance
Wellhub (formerly Gympass) and TotalPass
One day off in the month of your birthday
Parental support program, NeoBaby
Unico Skill, an external training solution
Childcare assistance
Extended parental leave: 6 months for mothers and 30 days for fathers
Product Marketing Manager guiding customers through injection molding projects at Protolabs. Leveraging technical expertise to ensure manufacturability and quality while managing long - term customer relationships.
Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
Senior HR Business Partner for Wrike's GTM organization balancing operational partnership with role redesign. Responsible for driving talent reviews, internal mobility initiatives, and solving business challenges.
Product Marketing Manager co - creating marketing strategies at Auror, which empowers the retail industry to tackle theft and organized crime. Focused on collaboration across Product, Marketing, and Customer Success.
Marketing Specialist driving retail partnerships and digital campaigns for fintech. Responsible for creating strategies to boost brand visibility and sales.
Product Marketing Manager at Pluralsight driving go - to - market strategies and supporting product launches. Collaborating with teams to articulate value and enhance customer adoption across the platform.
Freelance Product Marketing Manager at Prelude redefining user authentication, overseeing product positioning and marketing strategies. Collaborate on launches and create impactful product narratives.
Product Marketing Lead developing go - to - market strategies for ChapsVision’s AI - powered search platform. Collaborating with teams to enhance product positioning and customer engagement.
Engineer managing structural analyses and designs in hybrid role at Hitachi Energy. Collaborating on energy solutions supporting global safety with a strong focus on engineering innovation.
Head of Product Marketing leading product marketing strategies for B2B cybersecurity solutions. Empowering businesses to protect their information through innovative cybersecurity products.