Product Marketing Manager for Collaboration Solutions, translating technical concepts and product capabilities into marketing messages. Working with cross - functional teams to drive customer understanding and engagement.
About the role
- Product Marketing Analyst supporting product launches and go-to-market strategies for major retail and industry players. Collaborative role engaging with product, sales, and marketing teams.
Responsibilities
- Support product and new feature launches: align target market, segmentation, personas, value proposition, and define go-to-market strategies
- Orchestrate go-to-market strategies together with other teams, ensuring the launch plan, deliverables, milestones, risks, and dependencies
- Serve as the product positioning owner and ambassador, develop key messaging, define the ideal customer profile, and adapt materials for sales and marketing
- Enable the sales team on our products and launches by delivering a complete sales kit: commercial presentations, one-pagers, briefs, FAQs, etc.
- Monitor the performance of our offerings together with the Product team and develop action plans based on identified insights
- Interface with key stakeholders and coordinate product initiatives by aligning with Customer Success, Sales, Growth, Communications, and other areas.
Requirements
- Bachelor’s degree in Marketing-related fields (Marketing, Advertising, Communications, Business Administration, Industrial Engineering, or related areas)
- Previous experience (internship or junior level) supporting product or feature launches or campaigns
- Experience creating and organizing marketing and sales materials (presentations, one-pagers, briefs, FAQs)
- Knowledge of basic Product Marketing concepts: value proposition, positioning, personas, ICP, and go-to-market
- Understanding of the B2B sales funnel and customer journey
- Ability to work collaboratively with Product, Sales, CS, and Marketing teams
- Strong verbal and written communication skills
- Organized, proactive, eager to learn, with strong attention to detail.
Benefits
- Health insurance
- Dental plan
- Life insurance (all extendable to legal dependents)
- Medication allowance, extendable to children
- Transportation voucher or parking allowance
- Flexible meal/food allowance
- Wellhub (formerly Gympass) and TotalPass
- One day off in the month of your birthday
- Parental support program, NeoBaby
- Unico Skill, an external training solution
- Childcare assistance
- Extended parental leave: 6 months for mothers and 30 days for fathers
- Employee referral program, bonuses and more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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