Hybrid Employer Brand Lead

at Neko Health

• Job title: Employer Brand Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, New York City, United States

About the role

• Employer Brand and Talent Marketing Lead at Neko Health scaling proactive healthcare. Responsible for employer brand strategy, recruitment marketing, and driving quality applications.

Responsibilities

• Define and maintain Neko’s Employer Value Proposition and Talent Brand narrative focused on building a premium talent brand and driving great quality applications. Be bold whilst being in absolute alignment with our consumer brand and culture; define target audience for Medical, Tech/AI, and Business talent with clear value propositions by market.
• Operationalise a funnel attraction model across channels, with clear conversion targets per stage.
• Collaboration closely with a range of internal and external partners, demonstrating stakeholder & project management skills.
• Build modular, on‑brand content/asset systems that scale globally and localise simply.
• Own paid/organic campaigns across professional channels and job boards, search, programmatic job ads, niche boards, events, and community groups; continuously test to improve application quality.
• Partner with Marketing & Creative on career site UX, SEO, and conversion improvements; ensure landing pages reflect mission, role clarity, and outcomes.
• Stand up employee ambassador activation (toolkits, prompts, brand assets) and integrate with talent referral programs to amplify authentic voices.
• Establish source‑to‑hire metrics: awareness & engagement consideration/favourability, application quality and conversion rates
• Run regular brand health checks e.g., Glassdoor sentiment, aided/unaided awareness for target talent.
• Use post‑hire data to refine personas and messaging to deliver a continuous improvement loop in engagement and sentiment for target talent.
• Embed Neko’s Mission and Culture into assets and storytelling; ensure all materials are consistent with the Company Vitals (values) and compliant with clinical/regulatory constraints.
• Lead agency selection for talent specific services and manage the performance of Talent Acquisition campaign partners. Contribute to company level Brand agency selection and oversee any Talent specific creative or campaigns being delivered via company level Brand or Creative partners.

Requirements

• Proven multi-market Consumer marketing experience in a high growth/premium brand environment to drive measurable outcomes.
• Previous Employer Brand/Recruitment Marketing experience **is not** required but a passion for Talent and building is!
• Expertise across organic and paid social, search, programmatic, events, communities, and web site optimisation; hands‑on with analytics and experimentation.
• Exceptional storytelling skills; ability to translate complex clinical/AI work into human, premium experiences that resonate with top talent.
• Experience partnering with multiple functions / stakeholders and project management skills
• Proven experience in change‑management to land adoption.
• Fluency with CRM and / or ATS and AI‑enabled tooling (automation, content ops, analytics)

Benefits

• Competitive salary
• Flexible working hours
• Professional development budget
• Home office setup allowance
• Global team events