Director of Audience Strategy leading Xumo Identity Platform integration. Driving audience insights and targeting for marketing and sales effectiveness.
Responsibilities
Serve as the business lead and organizational owner of the Xumo Identity Platform
Work closely with ad sales, editorial, marketing, content, product, and technology teams
Draft and manage requirements and other supporting business documentation
Define and execute the roadmap for leveraging the platform across teams
Develop and refine audience segmentation strategies
Collaborate with analytics, marketing, product, and revenue stakeholders
Requirements
Bachelor's Degree preferred
10+ Years experience in relevant fields
Benefits
Best-in-class Benefits to eligible employees
Expert guidance and always-on tools
Array of options to support you physically, financially, and emotionally
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