Senior Director managing IEHP’s population health strategy and compliance in California. Overseeing various health departments and collaborating with external partners for community health initiatives.
About the role
- Director of Audience Strategy leading Xumo Identity Platform integration. Driving audience insights and targeting for marketing and sales effectiveness.
Responsibilities
- Serve as the business lead and organizational owner of the Xumo Identity Platform
- Work closely with ad sales, editorial, marketing, content, product, and technology teams
- Draft and manage requirements and other supporting business documentation
- Define and execute the roadmap for leveraging the platform across teams
- Develop and refine audience segmentation strategies
- Collaborate with analytics, marketing, product, and revenue stakeholders
Requirements
- Bachelor's Degree preferred
- 10+ Years experience in relevant fields
Benefits
- Best-in-class Benefits to eligible employees
- Expert guidance and always-on tools
- Array of options to support you physically, financially, and emotionally
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