Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Team Lead for Product Marketing at NavVis redefining industry understanding of spatial intelligence through compelling storytelling and launch excellence.
Responsibilities
- Define and own the global Product Marketing strategy and roadmap, aligning with company objectives, product priorities, and GTM goals.
- Co-create and evolve differentiated messaging across our core verticals, articulating NavVis’ value, outcomes, and competitive edge.
- Develop best-in-class presentations, keynotes, and demo narratives that inspire product love and fuel market excitement.
- Partner cross-functionally with Sales, Customer Success, Product, Field and Events Marketing, Brand and Creative, and Marketing Operations to ensure consistent messaging, proof points, and value propositions across the customer journey.
- Define and track PMM impact metrics connecting storytelling, launches, and enablement to tangible business outcomes.
- Build a unified demo and keynote experience that empowers every presenter to confidently tell the NavVis story.
- Lead the creation of customer proof points, ROI models, and value frameworks that support land, expand, and renewal motions.
Requirements
- You are an exceptional storyteller with the ability to simplify complexity and inspire diverse audiences.
- You have 5-8 years of Product Marketing or GTM leadership experience in B2B tech or SaaS, ideally spanning both hardware and software.
- A proven track record of delivering world-class demos, presentations, and product launches that drive adoption and enthusiasm.
- Deep expertise in messaging, positioning, and end-to-end Go-to-Market orchestration.
- Strong cross-functional leadership skills with Product, Sales, Marketing, and Enablement teams.
- Experience translating complex capabilities into persona-based value across technical and executive stakeholders.
- Familiarity with geospatial, AEC, manufacturing, industrial IoT, or spatial computing is a strong advantage.
- Comfort presenting at customer events, tradeshows, or conferences.
- Fluent English is required; additional languages are an advantage.
Benefits
- 30 days of paid time off per year
- Affordable access to a vast network of fitness and wellness facilities through EGYM Wellpass subsidy
- Deutschlandticket subsidy to support sustainable travel using public transport
- Flexible working hours and a hybrid work setup, enabling you to plan your work around your life, and not your life around work!
- An attractive bike leasing model through JobRad, in line with our commitment towards sustainable mobility
- A competitive compensation package that values the skills and experience you bring
- Up to 4000 EUR employee referral bonus
- Financial support for local language classes to help you in your journey of integrating into the culture!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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