Develop and implement strategic marketing plans to promote GMI’s professional training programs to corporate clients and executives.
Manage and optimize advanced digital marketing campaigns (Meta, Google Ads, LinkedIn Campaigns) with a strong focus on **B2B lead generation** and corporate client acquisition.
Monitor and analyze marketing performance to deliver clear data-driven insights to optimize campaign effectiveness, scaling efforts and prepare reports with actionable insights.
Support the planning and execution of specialized events, webinars, and thought leadership forums aimed at **C-suite and senior decision-makers.**
Identify and build partnerships with corporate clients, industry associations, and key stakeholders to expand GMI’s network and reach.
Act as a strategic partner to the Training Division by aligning marketing initiatives with business objectives and growth targets.
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Minimum of **5 years of experience** in marketing, preferably in the **training, education, or professional services** sectors.
Proven experience in **B2B marketing** and dealing with **corporate clients or senior professionals**.
Excellent command of **English and Arabic** (spoken and written).
Strong understanding of **digital marketing tools and analytics platforms** (Google Ads, Meta Business Suite, LinkedIn Campaign Manager).
Creative thinker with high attention to detail, brand positioning, and visual identity.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Familiarity with **content marketing, CRM systems, and lead generation** strategies is a plus.
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