Hybrid Director of Brand

at Nanoleaf

• Job title: Director of Brand
• Job type: Full Time
• Experience level: Lead
• Salary: CA$125,000 - CA$140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Director of Brand Marketing Strategy owning global brand growth and campaigns for Nanoleaf. Collaborating with Product and Design teams to shape branding and product storytelling.

Responsibilities

• Define and evolve Nanoleaf’s brand positioning, narrative, and differentiation across markets.
• Translate company and marketing objectives into annual and quarterly brand plans.
• Build and maintain a strong consumer insight engine (audience, category, cultural signals, competitive landscape).
• Own brand architecture, including product families, naming logic, and messaging hierarchy.
• Develop and lead the “big idea” for major campaigns and product launches.
• Set campaign strategy across messaging, creative direction, channel roles, and success metrics.
• Ensure campaigns drive both brand equity and performance outcomes.
• Partner closely with Product, Design, and R&D to influence roadmaps through a brand and consumer lens.
• Identify and champion brand-defining innovation opportunities across features, experiences, and ecosystem.
• Lead product naming, feature framing, and launch storytelling.
• Own and evolve Nanoleaf’s visual identity across all touchpoints.
• Define content pillars, brand voice, and tone.

Requirements

• Working Experience of 7–12 years in brand, marketing, or creative leadership roles.
• Demonstrated ownership of brand positioning and integrated campaigns from strategy through execution.
• Hands-on experience shaping product launches, including naming, messaging, and launch narratives.
• Practical use of design tools such as Figma, Adobe Suite, etc.
• Proven ability to lead creative direction across design, copy, and storytelling (not just managing agencies).
• Experience partnering closely with Product, Design, and Growth teams in a product-led organization.
• Track record of tying brand work to measurable business outcomes (awareness, consideration, conversion, or revenue impact).
• Strong communication and stakeholder management skills, with comfort operating in ambiguity.

Benefits

• HSA-based health benefits
• Eligibility to participate in a performance-based bonus program
• Opportunity to participate in Nanoleaf’s Employee Stock Option Plan (ESOP)
• Flexible, hybrid work model based out of our Toronto HQ