Senior Director responsible for optimizing logistics and supply chain operations across multiple regions. Driving initiatives for efficiency while ensuring compliance with global standards in automotive manufacturing.
About the role
- Director of Brand Marketing Strategy owning global brand growth and campaigns for Nanoleaf. Collaborating with Product and Design teams to shape branding and product storytelling.
Responsibilities
- Define and evolve Nanoleaf’s brand positioning, narrative, and differentiation across markets.
- Translate company and marketing objectives into annual and quarterly brand plans.
- Build and maintain a strong consumer insight engine (audience, category, cultural signals, competitive landscape).
- Own brand architecture, including product families, naming logic, and messaging hierarchy.
- Develop and lead the “big idea” for major campaigns and product launches.
- Set campaign strategy across messaging, creative direction, channel roles, and success metrics.
- Ensure campaigns drive both brand equity and performance outcomes.
- Partner closely with Product, Design, and R&D to influence roadmaps through a brand and consumer lens.
- Identify and champion brand-defining innovation opportunities across features, experiences, and ecosystem.
- Lead product naming, feature framing, and launch storytelling.
- Own and evolve Nanoleaf’s visual identity across all touchpoints.
- Define content pillars, brand voice, and tone.
Requirements
- Working Experience of 7–12 years in brand, marketing, or creative leadership roles.
- Demonstrated ownership of brand positioning and integrated campaigns from strategy through execution.
- Hands-on experience shaping product launches, including naming, messaging, and launch narratives.
- Practical use of design tools such as Figma, Adobe Suite, etc.
- Proven ability to lead creative direction across design, copy, and storytelling (not just managing agencies).
- Experience partnering closely with Product, Design, and Growth teams in a product-led organization.
- Track record of tying brand work to measurable business outcomes (awareness, consideration, conversion, or revenue impact).
- Strong communication and stakeholder management skills, with comfort operating in ambiguity.
Benefits
- HSA-based health benefits
- Eligibility to participate in a performance-based bonus program
- Opportunity to participate in Nanoleaf’s Employee Stock Option Plan (ESOP)
- Flexible, hybrid work model based out of our Toronto HQ
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