Hybrid Content Marketing Specialist

at Nabla

• Job title: Content Marketing Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Content Marketing Specialist at Nabla developing engaging content strategies for healthcare AI solutions. Collaborating cross-functionally to drive impactful storytelling and brand positioning.

Responsibilities

• Develop and execute a content marketing strategy that aligns with Nabla’s brand, business objectives, and target audience needs.
• Create and maintain a content roadmap and editorial calendar, ensuring consistent publishing across platforms and channels.
• Establish frameworks for how content should be structured, formatted, and organized to ensure consistency and scalability.
• Collaborate with leadership and internal teams to identify opportunities to best position Nabla’s products and expertise to clinicians, health systems, and C-suite audiences.
• Write and edit high-quality, engaging, and persuasive content across multiple formats including blog articles, case studies, whitepapers, website copy, email campaigns, and social media posts.
• Update and optimize existing content to meet new brand and SEO standards, ensuring accuracy, consistency, and relevance.
• Create customer-facing documentation and materials such as presentation decks, implementation guides, and product-related collateral.
• Establish and maintain Nabla’s voice, tone, and style across all content channels, ensuring consistency and authenticity.
• Conduct content audits and maintain an up-to-date inventory to identify opportunities for re-use and improvement.
• Partner with Product Marketing and Sales to create sales enablement materials that clearly articulate product value.
• Work with Customer Success to ensure all customer-facing documentation is clear, accurate, and aligned with brand messaging.
• Collaborate with Growth and Communications teams on campaign concepts, messaging, and promotion strategies.
• Participate in internal planning meetings to align content with go-to-market initiatives and upcoming launches.

Requirements

• Minimum of 3 years of experience in content marketing, journalism, or a related communications role
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• Proven ability to create content frameworks, guidelines, and editorial standards that scale across teams
• Exceptional writing and editing skills, with a portfolio that demonstrates clarity, tone versatility, and the ability to tell complex stories simply
• Experience conducting research, interviews, and content audits, and turning insights into actionable narratives
• Strong project management skills with the ability to manage multiple content streams

Benefits

• Flexible work arrangements
• Professional development opportunities