Hybrid Marketing Manager

at Pacific Health Group

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $78,500 - $82,500 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Marketing Manager leading multi-channel marketing strategies for healthcare organization. Responsible for compliance, branding, and measurable outcomes in a dynamic environment.

Responsibilities

• Develop and execute comprehensive, multi-channel marketing strategies aligned with organizational goals across all Pacific Health Group entities.
• Translate executive vision into scalable marketing initiatives across healthcare, wellness, food service, and creative/technology verticals.
• Lead annual and quarterly marketing planning, budgeting, forecasting, and performance reporting.
• Establish KPIs, dashboards, and success metrics for all marketing activities.
• Identify new market opportunities, audience segments, and service line expansions.
• Oversee all marketing functions, including:
• Digital Marketing
• Graphic Design & Creative Production
• Content & Copywriting
• Web & Software Development Coordination
• Public Relations & Communications
• Brand & Reputation Management
• Manage internal staff, contractors, freelancers, and agency partners.
• Ensure all marketing materials and campaigns comply with healthcare regulations (HIPAA, patient privacy standards, advertising regulations, and ethical guidelines).
• Maintain brand integrity and consistency across all entities, platforms, and touchpoints.
• Lead digital marketing strategy, including:
• SEO and SEM
• Paid media (Google Ads, Meta, LinkedIn, programmatic)
• Social media strategy and management
• Email marketing and marketing automation
• Website optimization and conversion rate optimization
• Analyze performance data and continuously optimize campaigns for ROI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 7+ years of marketing experience, including leadership in multi-brand or multi-entity environments.
• Proven experience in healthcare marketing or regulated industries strongly preferred.
• Strong understanding of digital marketing, branding, analytics, and content strategy.
• Experience managing teams, agencies, and cross-functional stakeholders.
• Exceptional strategic thinking, project management, and communication skills.

Benefits

• 160 Hours of Paid Time Off (PTO)
• 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
• 4 Paid Volunteer Hours per Month to support causes you care about
• Bereavement Leave, including Fur Baby Bereavement
• 90% Employer-paid Employee-Only Medical Benefits
• Flexible Spending Account (FSA)
• Short-Term & Long-Term Disability | AD&D
• Employee Assistance Program (EAP)
• 401(k) with Company Match
• Monthly Stipend
• Opportunities for professional development and internal growth
• Employee Discounts via Great Work Perks and Perks at Work
• Quarterly In-Person Events