Hybrid External Content Authority Lead

Posted 2 weeks ago

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About the role

  • External Content Authority Lead at MYOB focusing on how products are represented across high-authority content and AI-driven discovery environments. Collaborating with multiple teams to improve discoverability.

Responsibilities

  • Auditing how MYOB and its products are referenced across influential external websites, platforms and publications
  • Identifying high-authority domains that shape customer research and discovery, and defining influence strategies for each
  • Building and maintaining relationships with publishers, reviewers, platforms and content partners
  • Shaping and delivering high-quality editorial content, including writing, reviewing or commissioning content to ensure accuracy, clarity and authority
  • Managing freelance writers or agencies to uphold MYOB’s editorial, brand and factual standards
  • Monitoring changes in sentiment, visibility and representation across both AI-driven and traditional discovery environments, and turning insights into action

Requirements

  • Experience in content influence, earned media, editorial partnerships, PR or similar roles where shaping narratives and credibility is key
  • Strong editorial judgement, with the ability to write, brief, review and elevate content across different audiences and contexts
  • Confidence building productive relationships with publishers, reviewers or external content creators
  • Comfort working in ambiguous or evolving environments and designing new ways of working
  • Strong stakeholder management and communication skills, with the ability to influence outcomes without formal authority
  • An analytical mindset, using insight and data to guide decisions and continuous improvement

Benefits

  • Enjoy a flexible, hybrid workplace that brings balance to how you work
  • Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
  • Benefit from our partnership with Sonder, which supports the wellbeing of our team members
  • Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
  • Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
  • Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution

Job title

External Content Authority Lead

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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