External Content Authority Lead at MYOB focusing on how products are represented across high-authority content and AI-driven discovery environments. Collaborating with multiple teams to improve discoverability.
Responsibilities
Auditing how MYOB and its products are referenced across influential external websites, platforms and publications
Identifying high-authority domains that shape customer research and discovery, and defining influence strategies for each
Building and maintaining relationships with publishers, reviewers, platforms and content partners
Shaping and delivering high-quality editorial content, including writing, reviewing or commissioning content to ensure accuracy, clarity and authority
Managing freelance writers or agencies to uphold MYOB’s editorial, brand and factual standards
Monitoring changes in sentiment, visibility and representation across both AI-driven and traditional discovery environments, and turning insights into action
Requirements
Experience in content influence, earned media, editorial partnerships, PR or similar roles where shaping narratives and credibility is key
Strong editorial judgement, with the ability to write, brief, review and elevate content across different audiences and contexts
Confidence building productive relationships with publishers, reviewers or external content creators
Comfort working in ambiguous or evolving environments and designing new ways of working
Strong stakeholder management and communication skills, with the ability to influence outcomes without formal authority
An analytical mindset, using insight and data to guide decisions and continuous improvement
Benefits
Enjoy a flexible, hybrid workplace that brings balance to how you work
Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
Benefit from our partnership with Sonder, which supports the wellbeing of our team members
Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
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