About the role

Senior Content Analyst at Vivo, managing editorial content production and distribution across platforms. Analyzing audience metrics, collaborating with cross-functional teams, and applying AI tools.

Responsibilities

Plan, assign, and oversee the production and distribution of editorial content on the portal and social media platforms;
Manage production schedules, content calendars and workflows, and monitor deliveries with the newsroom and external suppliers;
Analyze audience and performance metrics, generating insights to revise content and support decision-making;
Produce studies, analyses, and benchmarks to propose new products, formats, and improvements to the portal;
Work cross-functionally with teams such as Data, Technology, Partnerships, Projects, and Commercial;
Apply and test Artificial Intelligence tools to optimize workflows, support production, and drive editorial innovation;
Support the continuous development of SEO strategies focused on journalistic content.

Proven experience in content production and management for news websites or news portals;
Experience with multiplatform editorial content;
Practical knowledge of SEO strategies applied to content (not e-commerce);
Strong analytical skills, using data to inform editorial decisions;
Good communication and the ability to work with different squads and stakeholders;
Autonomy, organization, and strategic vision.
**__Desired Qualifications:__**
Degree in Journalism, Communication, Languages/Literature, or related fields;
Interest in and curiosity about new technologies, digital trends, and content consumption;
Enthusiastic attitude toward Artificial Intelligence, open to testing, learning, and applying new solutions (being an expert is not required);
Previous experience in editorial innovation projects or in applying AI to content;
Experience working in agile, collaborative environments.

Choose the benefits that best suit you and your dependents through a digital platform offering categories such as gym, meal and food vouchers (VR/VA), pharmacy assistance, health insurance, dental coverage, and life insurance;
Company mobile phone — yes, a brand-new smartphone for you!
Unlimited voice and data plan — yes, unlimited — on the best mobile network, even faster with Vivo 5G!
An exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
Eligible to receive an annual bonus or PPR (performance-based profit-sharing);
Plan for your future through a private pension plan;
Have children? You will be entitled to a subsidy to help with school, daycare or nanny expenses;
Enjoy a day off (day off) to celebrate your birthday;
Participate in one of the largest corporate volunteer programs to help make an impact around the world;
Take advantage of our Educational Development Program offering partnerships with educational institutions at discounted rates; certifications and online courses;
Accelerate your career through our Internal Recruitment Program! #VivoMinhaCarreira
Benefit from a range of initiatives to improve your physical, emotional and social well-being — here we have #VivoBemEstar, which encourages our team to adopt healthy habits and a better quality of life!
All our vacancies are open to people with disabilities and/or rehabilitated individuals. We have a culture that values diversity, differences and people’s potential!