Onsite Senior Manager, Portfolio Consumer & Shopper Content

Posted 6 hours ago

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About the role

  • Senior Manager developing world-class consumer and shopper content for Caucasus and Central Asia at Coca-Cola. Leading agency collaboration and production process to ensure consistency and effectiveness in marketing strategies.

Responsibilities

  • Develop/ deploy world-class, locally-relevant content (consumer and shopper) for the region, as granular, nuanced as possible.
  • Being the guardian of all content to ensure consistency across all markets and all touchpoints
  • Collaborating with OU (Operating Unit) Category, OU IMX (Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.
  • Leading local agency partners to bring to life all content (offline and online) in 2 different contexts 1) local production from scratch 2) deployment of OU-wide platforms 3) collaborating with the OU and co-leading OU wide projects
  • Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI Amplification of campaigns across OU – briefs and ideas to be brought to life by local EPICs team (experiential, influencer, digital, social)
  • Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights
  • Provide input into localization of global Campaigns based on local insights
  • Ownership of all agency budget across OU

Requirements

  • Significant experience (7+ years) with LOCAL content, creative development and agency management
  • Excellence in managing complex projects and budgets/ timelines
  • Great if also have experience in media, assets and brand strategy.

Benefits

  • We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
  • Supporting the financial and personal well-being of our employees.
  • Career Development
  • We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences.

Job title

Senior Manager, Portfolio Consumer & Shopper Content

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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