Hybrid CRM Product Manager

at Multiple

• Job title: CRM Product Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Ta Xbiex, Malta

About the role

• CRM Product Manager in the iGaming domain ensuring CRM ecosystems run smoothly and AI solutions are integrated. Collaborating with stakeholders to drive improvements and manage technical projects.

Responsibilities

• Act as the subject matter expert for all CRM platforms, tools, and integrations across the group.
• Maintain an in-depth understanding of system capabilities, limitations, data structures, and upcoming enhancements.
• Train all newcomers on CRM systems, processes, and best practices.
• Develop and upskill the existing CRM team, ensuring they stay proficient in new features and platform evolutions.
• Identify opportunities where AI can automate or enhance CRM operational processes.
• Keep all stakeholders informed about platform updates, new features, and potential risks.
• Take full ownership of technical CRM projects, such as Migration to new CRM platforms, Implementation of new CRM tools or modules, Collaboration with vendor and internal tech teams on integrations.
• Continuously seek ways to streamline CRM workflows using automation, AI, and platform capabilities.

Requirements

• 3+ years of experience in CRM, CRM technology, marketing operations, or similar roles—preferably within the iGaming industry.
• Strong understanding of CRM platforms (Optimove, Softswiss, Solitics, Omarsys and similar).
• Experience working with product/tech teams on requirements, specs, and QA.
• Solid understanding of customer lifecycle, segmentation, automation, and data flows.
• Exceptional communication skills and ability to translate technical concepts for non-technical stakeholders.
• Project management experience, especially with implementations or migrations.
• Analytical mindset and strong problem-solving skills.
• Ability to work cross-functionally and manage multiple ongoing projects.

Benefits

• Health Insurance
• Wellness benefit (after probation)
• Optician/Spectacle and Blue Lens Benefit (after probation)
• Breakfast/lunch all week
• Monthly snacks allowance
• Training support
• Modern office facilities
• Dog friendly workplace
• Exciting Company Events
• Monthly beer Fridays
• Eur1,000 refer a friend bonus
• One day birthday holiday