CRM Product Manager in the iGaming domain ensuring CRM ecosystems run smoothly and AI solutions are integrated. Collaborating with stakeholders to drive improvements and manage technical projects.
Responsibilities
Act as the subject matter expert for all CRM platforms, tools, and integrations across the group.
Maintain an in-depth understanding of system capabilities, limitations, data structures, and upcoming enhancements.
Train all newcomers on CRM systems, processes, and best practices.
Develop and upskill the existing CRM team, ensuring they stay proficient in new features and platform evolutions.
Identify opportunities where AI can automate or enhance CRM operational processes.
Keep all stakeholders informed about platform updates, new features, and potential risks.
Take full ownership of technical CRM projects, such as Migration to new CRM platforms, Implementation of new CRM tools or modules, Collaboration with vendor and internal tech teams on integrations.
Continuously seek ways to streamline CRM workflows using automation, AI, and platform capabilities.
Requirements
3+ years of experience in CRM, CRM technology, marketing operations, or similar roles—preferably within the iGaming industry.
Strong understanding of CRM platforms (Optimove, Softswiss, Solitics, Omarsys and similar).
Experience working with product/tech teams on requirements, specs, and QA.
Solid understanding of customer lifecycle, segmentation, automation, and data flows.
Exceptional communication skills and ability to translate technical concepts for non-technical stakeholders.
Project management experience, especially with implementations or migrations.
Analytical mindset and strong problem-solving skills.
Ability to work cross-functionally and manage multiple ongoing projects.
Benefits
Health Insurance
Wellness benefit (after probation)
Optician/Spectacle and Blue Lens Benefit (after probation)
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