Employee Relations Manager driving wellness objectives and KPIs at BBVA. Leading wellness proposals and maintaining employee retention mechanisms in Peru.
About the role
- Gerente de Contas Publicitárias na MRM Brasil, focando em CRM e gestão de contas. Atuação em campanhas, análise de dados e relacionamento com clientes.
Responsibilities
- Professional responsible for the strategic management of advertising accounts, with a strong focus on CRM, client relationship management and data-driven campaign performance.
- Acts as the link between the client, creative team, media, data and technology, ensuring the delivery of integrated solutions aligned with business objectives and the consumer journey.
- Manage accounts consultatively, focusing on retention, loyalty and growth of the client base for assigned accounts.
- Direct and monitor CRM strategies (email marketing, automation, journeys, segmentation and personalization) together with the responsible area.
- Work on a deep understanding of the consumer journey, identifying communication and relationship opportunities.
- Translate business objectives into clear briefs for internal teams (creative, BI, media, technology and automation).
- Manage jobs from start to finish, implementing schedules to provide visibility to clients.
- Track CRM KPIs (engagement, conversion, LTV, churn, CAC, open and click-through rates).
- Ensure the quality, consistency and timing of deliveries, respecting deadlines and SLAs.
- Present results, analyses and strategic recommendations to the client.
- Maintain close and strategic relationships with client stakeholders.
- Monitor and control all billing for the accounts served.
Requirements
- Solid knowledge of CRM, relationship marketing and marketing automation
- Experience with CRM platforms (Salesforce, etc.)
- Knowledge of database segmentation, relationship workflows and automated journeys
- Ability to read and analyze data and performance reports
- Understanding of digital media integrated with CRM
- Basic knowledge of LGPD (Brazilian Data Protection Law) and data usage best practices
- Strategic and analytical profile with business acumen
- Excellent communication and relationship skills
- Organization and ability to manage multiple projects simultaneously
- Proactivity and ability to anticipate client needs
- Results-oriented mindset and commitment to continuous improvement
- Ability to work in collaborative and multidisciplinary environments
- Degree in Advertising, Marketing, Communications, Business Administration or related fields
- Courses or certifications in CRM, marketing automation, data or customer experience are a plus
- English and Spanish desirable but not mandatory.
Benefits
- Meal/food voucher: fixed amount of R$1,012.00 per month with no payroll deduction
- Health insurance (100% covered by the company)
- Life insurance up to 12 times the monthly salary
- Birthday day off
- Learning and professional development platform and external development partnerships
- SESC partnership
- Totalpass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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