Gerente de Contas Publicitárias na MRM Brasil, focando em CRM e gestão de contas. Atuação em campanhas, análise de dados e relacionamento com clientes.
Responsibilities
Professional responsible for the strategic management of advertising accounts, with a strong focus on CRM, client relationship management and data-driven campaign performance.
Acts as the link between the client, creative team, media, data and technology, ensuring the delivery of integrated solutions aligned with business objectives and the consumer journey.
Manage accounts consultatively, focusing on retention, loyalty and growth of the client base for assigned accounts.
Direct and monitor CRM strategies (email marketing, automation, journeys, segmentation and personalization) together with the responsible area.
Work on a deep understanding of the consumer journey, identifying communication and relationship opportunities.
Translate business objectives into clear briefs for internal teams (creative, BI, media, technology and automation).
Manage jobs from start to finish, implementing schedules to provide visibility to clients.
Track CRM KPIs (engagement, conversion, LTV, churn, CAC, open and click-through rates).
Ensure the quality, consistency and timing of deliveries, respecting deadlines and SLAs.
Present results, analyses and strategic recommendations to the client.
Maintain close and strategic relationships with client stakeholders.
Monitor and control all billing for the accounts served.
Requirements
Solid knowledge of CRM, relationship marketing and marketing automation
Experience with CRM platforms (Salesforce, etc.)
Knowledge of database segmentation, relationship workflows and automated journeys
Ability to read and analyze data and performance reports
Understanding of digital media integrated with CRM
Basic knowledge of LGPD (Brazilian Data Protection Law) and data usage best practices
Strategic and analytical profile with business acumen
Excellent communication and relationship skills
Organization and ability to manage multiple projects simultaneously
Proactivity and ability to anticipate client needs
Results-oriented mindset and commitment to continuous improvement
Ability to work in collaborative and multidisciplinary environments
Degree in Advertising, Marketing, Communications, Business Administration or related fields
Courses or certifications in CRM, marketing automation, data or customer experience are a plus
English and Spanish desirable but not mandatory.
Benefits
Meal/food voucher: fixed amount of R$1,012.00 per month with no payroll deduction
Health insurance (100% covered by the company)
Life insurance up to 12 times the monthly salary
Birthday day off
Learning and professional development platform and external development partnerships
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