SEO Director leading GEO & SEO strategy across enterprise clients at Jellyfish. Ensuring alignment with organic search, content marketing, and digital PR initiatives.
About the role
- SEO / AIO Lead driving SEO and AI-optimisation strategies for Vintage Cash Cow and ArcaVindi. Accountable for elevating SEO and AI-optimised discovery into a high-impact, scalable growth channel.
Responsibilities
- Own the SEO / AIO strategy and roadmap across the UK and international markets, plus Multi-language technical setup, aligned to growth goals and customer needs.
- Build and maintain a clear prioritisation framework that balances technical foundations, content opportunities, and commercial impact.
- Identify high-impact opportunities across non-brand demand (rankings, CTR, content gaps) and translate them into an executable plan.
- Define success metrics and ensure stakeholders are aligned on what “good” looks like (traffic, visibility, rankings, CTR, conversions, and incremental value).
- Lead technical SEO delivery across crawlability, indexation, internal linking, site architecture, redirects, structured data/schema, metadata, and page performance fundamentals.
- Partner closely with Product and Engineering to embed SEO requirements into releases, QA, and platform decisions.
- Maintain technical hygiene through audits, monitoring, and issue triage (e.g. index bloat, duplication, thin content, canonicalisation).
- Partner with Content to develop a scalable SEO / AIO content strategy (pillars, clusters, templates) mapped to user intent and business priorities.
- Optimise existing and new content for performance: including on-page structure (H1–H3), internal linking, metadata, entity coverage, FAQs, and AI-readiness.
- Ensure content and technical foundations are optimised for emerging AI discovery surfaces (LLMs, AI summaries/answers, rich results, Answer Engine Optimisation) alongside traditional SEO.
- Build a testing and optimisation cadence to improve rankings, CTR, engagement, and conversion quality over time.
- Collaborate with Product, Engineering, Data, CRM, Brand, and Performance Marketing to ensure SEO / AIO is integrated into the broader growth system.
Requirements
- Strong hands-on SEO experience (typically 5–10+ years)
- Has built SEO foundations from scratch or successfully reset underperforming channels
- Enjoys operating independently and thrives in ambiguity
- Is commercially focused — thinking beyond rankings to revenue, conversion, and LTV
- Wants ownership over performance outcomes, not just execution
- Proven ability to independently own technical SEO strategy, prioritisation, and delivery
- Deep expertise across on-page, technical SEO, and content optimisation
- Strong understanding of emerging AI-driven discovery (e.g. AI Overviews, generative search) and how SEO strategy must adapt
- Hands-on experience setting up, managing, and extracting insight from SEO tool stacks (e.g. SEMrush, Ahrefs, Moz)
- Strong analytical capability — comfortable turning data into clear commercial priorities
- Experience partnering closely with Product and Engineering teams to ship SEO improvements
- Solid understanding of schema, structured data, and advanced SERP features
- Experience working with modern CMS platforms (e.g. Webflow)
- Experience operating SEO across multiple markets and multi-languages technical setup
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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