SEO Manager leading in - house SEO across AU/UK for a global building materials company. Shaping customer discovery and engagement with measurable impact and long - term growth.
About the role
- SEO Specialist planning and executing link-building campaigns tailored for varied international clients. Driving outreach, backlink strategies, and maintaining robust relationships with digital professionals.
Responsibilities
- Plan and execute end-to-end link-building campaigns, including prospecting, vetting, and personalised outreach.
- Conduct deep competitor backlink analysis using tools like Ahrefs and SEMrush to identify high-value link gaps and opportunities.
- Collaborate with the content and SEO teams to ideate ‘linkable assets’ and content strategies that naturally attract backlinks.
- Manage and nurture relationships with bloggers, editors, and webmasters to secure high-quality placements (guest posts, niche edits, resource pages).
- Perform regular backlink audits to monitor client link profiles.
- Review outreach performance data (open rates, reply rates, conversion rates) to provide actionable insights and improve campaign efficiency.
- Stay up-to-date with Google’s link spam policies and the latest outreach tools and technologies.
- Work cross-functionally with in-house teams and agency partners to ensure off-page strategies align with broader client goals.
- Set up and track off-page KPIs.
- Design and produce monthly reports detailing link acquisitions and their impact on organic visibility.
Requirements
- At least 3 years of focused experience in SEO, specifically in Link Building, Outreach, or Digital PR.
- Deep knowledge of off-page SEO signals.
- Proficiency with analysis tools such as Ahrefs, SEMrush, and Google Search Console.
- Experience with outreach management platforms (e.g., Pitchbox, BuzzStream, Hunter.io, or similar).
- Strong verbal and exceptional written communication skills (ability to write compelling pitches that get opened and replied to).
- Exceptional interpersonal skills and the ability to negotiate effectively with site owners.
- Outstanding time and project management skills, with the ability to meet tight deadlines and handle multiple client campaigns simultaneously.
- Highly organised and detail-oriented.
Job title
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