About the role

  • GEO Specialist optimizing partner websites for generative engine optimization. Conducting technical audits, collaborating with teams, and implementing LLM-specific optimization strategies.

Responsibilities

  • Conduct ongoing technical GEO audits across all priority partner websites, assessing crawlability, indexing, site structure, UX and AI readability.
  • Work with development teams on website speed optimization with a focus on Core Web Vitals score within Google Search Console.
  • Implement and maintain LLMs.txt and other emerging AI search protocols across partner sites.
  • Identify and resolve technical issues impacting visibility in generative search platforms.
  • Provide strategic recommendations for AI‑optimised content structures, schema, navigation and internal linking.
  • Monitor and analyse AI and organic search performance using tools such as Google Search Console, Ahrefs and SEMRush.
  • Produce monthly GEO performance reports, highlighting insights, risks and opportunities.
  • Collaborate closely with Content, Digital, IT and Marketing teams to ensure technical recommendations are implemented effectively.
  • Stay current on evolving LLM and generative search best practices, adapting optimisation approaches as platforms change.

Requirements

  • Strong experience in technical SEO / GEO, site audits and optimisation (3-5+ years)
  • Working knowledge of how LLMs and generative search platforms surface content
  • Experience implementing technical best‑practice at scale across multiple sites
  • Strong analytical and problem‑solving skills
  • Ability to clearly communicate technical insights to non‑technical stakeholders
  • Great stakeholder management
  • Proven history being proactive and curious

Benefits

  • Employee Assistance Program (EAP)
  • Medical allowance
  • Commute allowance
  • Flexible work for genuine career-life fit
  • A healthy and supportive company culture
  • Generous annual leave
  • Paid maternity and paternity benefits
  • Study leave
  • Professional development and mentoring
  • Culture Club events
  • Company funded lunch and drinks every 8 weeks

Job title

Generative Engine Optimization Specialist, Technical SEO

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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