Performance Marketing Manager optimizing digital advertising campaigns for ADVENGERS. Managing multi - channel performance strategies to achieve ROI / ROAS aligning with client objectives.
About the role
- Senior Performance Marketing Manager driving performance marketing strategy for fintech company. Managing campaigns across multiple channels to accelerate growth and channel innovation.
Responsibilities
- Take full strategic ownership of our performance channels (Meta, TikTok, Google, Affiliates and more), dynamically shifting investment to where it drives the most value
- Identify untapped growth opportunities within our current channel mix, planning and implementing structured trials to assess impact and scalability, keeping us at the cutting edge of the industry
- Work closely with our brand, creative and content teams to drive the production of creative winners, build higher converting customer journeys and explore new formats
- Drive a commercially-minded approach, looking beyond initial CAC to assess LTV and customer quality to ensure sustainable growth
- Hold expert-level knowledge across our product categories and competitors to strategically gain a competitive advantage
- Develop a deep understanding of customer behaviour and how this influences our marketing decisions
- Collaborate with cross-functional teams to ensure marketing activity aligns with the product roadmap and overall commercial priorities
- Line manage and mentor our Senior Paid Marketing Exec, fostering a culture of high performance
- Leverage insights and tools (including AI) to improve team efficiency and free up time for strategic thinking
Requirements
- Minimum 8 years’ relevant experience (within a start up / consumer tech / growth-stage business preferred)
- Proven track record of building effective marketing strategies and delivering results across a range of channels (Paid Social, Search, Affiliates etc)
- Expert domain knowledge with experience of driving growth into B2C products / services
- Data-driven and highly numerate
- Strong organisational skills with meticulous attention to detail
- Excellent stakeholder management skills and the tenacity to drive projects to completion
- Experience line managing and developing more junior team members
Benefits
- Opportunity to join a fast-growing, award-winning and super ambitious company
- Work with a friendly team of highly motivated individuals
- Be in an environment where you are listened to and can actually have an impact
- Thriving collaborative and inclusive company culture
- Mission + Functional team socials every 8 weeks
- Company pension scheme
- Hybrid working environment
- Home office furniture allowance
- Personal Annual Learning and Development budget
- Private Medical Insurance
- Health Cash Plan (cashback on visits to the dentist & opticians etc)
- Cycle to work scheme
- Wellhub subscription to a variety of gyms and wellbeing apps
- Enhanced parental pay & leave
- 25 days holiday + bank holidays with additional days added with length of service.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Performance Marketing Specialist optimizing paid acquisition campaigns across Google Ads and Bing for Yodeck. Collaborating with teams to enhance campaign performance and achieve business outcomes.
Media Buyer managing paid accounts for a leading German influencer marketing agency. Responsible for campaign design and customer collaboration on platforms like Meta, Youtube, and Google.
Campaign Manager optimizing digital marketing campaigns across multiple channels in a dynamic environment. Collaborating with teams to enhance brand connections through digital strategies.
Senior Paid Social Manager managing performance marketing initiatives for a leading trading platform. Focusing on Meta, TikTok, and Google Ads to drive growth and efficiency.
Senior Director of Demand Generation at Progress, responsible for leading innovative marketing strategies globally. Collaborating with sales and product marketing to drive business growth.
Director of Demand Generation at GoTu, a dental industry innovator. Building and scaling demand generation systems for office - side pipeline and revenue acceleration.
Senior Associate managing retail media and paid search campaigns for CPG clients. Collaborating with teams to optimize advertising strategies and deliver actionable insights.
Manager of Retail Media and Paid Search responsible for optimizing client marketing on retail platforms. Involved in project execution and reporting to ensure successful campaign outcomes.
Director of Demand Generation at Clio overseeing North American SMB strategies and team development. Driving key growth initiatives and market expansion for legal AI technology.