HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Refine and execute the revenue marketing strategy: Develop integrated, scalable programs that drive qualified pipeline and achieve revenue targets across all market segments.
- Partner tightly with Sales: Align on target accounts, campaign strategy, and pipeline goals. Establish closed-loop processes to measure contribution and continuously improve outcomes.
- Run data-driven growth experiments: Continuously test and optimize paid channels, landing pages, nurture flows, and creative to improve funnel performance.
- Own the numbers: Forecast, measure, and report on marketing’s impact on pipeline creation, conversion rates, and ROI. Translate data into insights and action.
- Drive operational excellence: Collaborate with BizOps to optimize the marketing tech stack, processes, measurement frameworks, and analytics to ensure seamless execution and accurate attribution.
- Scale what works: Identify high-performing campaigns and channels, then systematize and scale them globally.
- Collaborate across functions: Partner with Brand Marketing to align messaging, content, segmentation, and event activations.
- Innovate and experiment: Test new channels, creative formats, and campaign strategies to stay ahead of market dynamics in the AI and voice intelligence space.
Requirements
- 8–10 years of B2B marketing experience, including 3–5 years in leadership roles within SaaS or AI technology companies.
- Proven success driving pipeline growth and revenue impact through integrated demand generation and ABM programs.
- Deep understanding of the full revenue funnel and the levers that move metrics from awareness to close.
- Experience building and managing sales development or inbound/outbound pipeline teams is a plus.
- Strong proficiency with marketing and sales tools and automation platforms (e.g., HubSpot, Clay, Swan, Default, Salesforce etc.).
- Analytical mindset with a bias for action — you love turning insights into performance gains.
- Track record of cross-functional collaboration and alignment with Sales, Product, and Operations.
- Comfortable balancing strategy and hands-on execution in a dynamic, fast-moving environment.
- Excellent communicator and motivator — a leader who drives clarity, energy, and accountability.
- Passionate about AI technology, ethical innovation, and Modulate’s mission to make online voice communication safer.
Benefits
- Competitive salary + equity
- Full health, dental, and vision coverage
- Flexible PTO, with a strong culture of taking it
- Weekly team lunches with dietary accommodations
- Hybrid work: core in-office days with flexible remote options
- Regular leadership and industry learning sessions
- Support for career development and continued learning
- Up to 8 weeks work-from-anywhere policy
- A deeply inclusive, human-centered culture
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