Marketing Development Program providing hands - on experience in data analysis and customer feedback review. Involves driving improvements and delivering impactful insights across the organization through strategic initiatives.
About the role
- Senior Manager leading marketing strategy and activations at Oliver Wyman's Private Capital practice. Responsible for high-impact marketing initiatives driving demand and showcasing capabilities.
Responsibilities
- Lead the strategy and execution of practice-wide marketing initiatives that highlight Oliver Wyman’s end-to-end capabilities.
- Develop channel-specific plans (digital, events, PR, client programs) that position the practice as a partner for both transaction support and long-term portfolio value creation; manage campaigns from concept through measurement.
- Support the creation and launch of flagship thought leadership (market insights, POVs, diligence findings) that reinforce the firm’s differentiated approach to driving returns.
- Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools tailored to Private Equity.
- Partner with Marketing Operations on governance, CRM integration, and processes to improve visibility into deal-oriented demand and client engagement.
- Apply data-driven and AI-enabled methods to surface high-value account targets, personalize content, and accelerate lead conversion.
- Manage day-to-day execution of priority initiatives; own budgets, vendor scopes, and quality control for campaigns that support diligence, fundraising enablement, and portfolio programs.
- Coach and mentor junior marketing activation staff.
- Manage external agencies and specialist vendors (research, data providers, event partners) to ensure deliverables meet technical and industry standards.
- Define KPIs and measurement frameworks tied to Private Capital outcomes.
- Track campaign performance and provide concise insights and recommendations to practice leadership.
- Use client and market insights to refine messaging and identify new service expansion opportunities.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- Advanced degree or certificates in finance, private equity, or analytics are a plus.
- 7–10+ years’ experience in B2B marketing/communications, ideally with private equity, principal investors, asset management, or financial services experience.
- Familiarity with the private investment lifecycle: buy-side diligence, post-transaction value creation, carve-outs and integrations, and portfolio acceleration programs.
- Demonstrated ability to translate technical consulting capabilities into market-facing propositions and repeatable go-to-market programs.
- Proven stakeholder management and executive presence with experience working alongside partners, investment teams, and client executives.
- Experience mentoring junior staff and coordinating cross-functional teams.
- Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights.
- Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, CRM tools, and project tools (e.g., Monday.com).
- Interest/experience in AI-enabled marketing tools is desirable.
- Willingness to travel as required.
Benefits
- health and welfare benefits
- tuition assistance
- 401K savings and other retirement programs
- employee assistance programs
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