Digital Marketing Account Manager at Caterpillar leading dealer onboarding and digital marketing initiatives. Driving campaign performance and managing relationships with dealers for project success.
MA
Onsite Working Student – Digital Marketing
Posted 3 days ago
About the role
- Werkstudent supporting digital marketing initiatives for Heraeus Precious Metals by managing website content. Involvement in testing, analysis, and various marketing department tasks.
Responsibilities
- Support in creating and maintaining content for the Heraeus Precious Metals website using the Magnolia content management system.
- Coordinate new content with specialist departments through to final approval and arrange translation into up to six languages.
- Perform thorough testing after website updates and extensions.
- Evaluate the success of measures through reports and analyses using appropriate tools (e.g., Google Analytics, SEMrush) and derive actionable recommendations.
- Gain insight into other tasks of the marketing department, e.g., trade show organization, PR and social media activities, print materials, CRM system and online shop.
- Full-time availability during semester breaks possible; availability for the role for at least 12 months.
Requirements
- Enrolled in Business Administration/Economics with a focus on Marketing or Digital Marketing, or a comparable degree program.
- Students from technical disciplines are also welcome to apply.
- Strong interest in user experience and digital applications.
- Good knowledge of common MS Office applications and ideally initial experience maintaining websites with a content management system, analytics tools and/or CRM systems.
- Affinity for analytical tasks and working with digital tools, combined with a talent for creating appealing content.
- Good German skills, and very good written and verbal communication skills in English.
- Careful working style, team player mentality, and enjoyment working in a team with diverse cultural backgrounds.
Benefits
- Exciting responsibilities — take them on with a high degree of autonomy in an ambitious environment offering excellent development opportunities.
- Help shape sustainability — be part of implementing our vision.
- Inclusive corporate culture — diversity makes our organisation more successful. We support this with concrete targets, part-time/job-sharing leadership positions and training programs.
- Attractive remuneration — in addition to a competitive pay package, you will benefit from the comprehensive social benefits of a responsible family-owned company.
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