About the role

  • Area Manager responsible for managing brand distribution across Crete region for British American Tobacco. Leading a trade marketing team and driving the strategy for New Generation Products.

Responsibilities

  • Manage brand distribution across the Crete region to ensure maximum availability aligned with brand strategies and market needs by channel and outlet type
  • Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement
  • Drive the vision and strategy for New Generation Products, including launches and roadmap development
  • Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management
  • Build strong W/S relationships via regular communication, visits, and performance monitoring against monthly targets
  • Lead a trade marketing team of 7–10 reps through coaching, motivation, and performance development to outperform competitors
  • Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources
  • Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change-driven culture

Requirements

  • University degree in Business Administration or a related field
  • Fluent in Greek and English
  • Advanced MS Office user with strong digital literacy
  • 2–3 years of FMCG experience in a trade channel or account management role
  • Proven sales experience in a dynamic, fast-paced environment
  • Excellent communication and negotiation skills
  • Strong analytical and problem-solving abilities
  • Effective relationship builder with leadership, influencing, and interpersonal strengths

Benefits

  • Market leading annual performance bonus (subject to eligibility)
  • Diverse health plans
  • Initiatives for work-life balance
  • Transportation support
  • Flexible holiday plan with additional incentives

Job title

Area Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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