Senior Sales & Account Manager responsible for expanding B2B sales and managing key accounts in the UK. Collaborating with various teams in trade marketing and account management.
Responsibilities
Own and grow a portfolio of UK B2B and retail customers with full revenue accountability
Drive sell-in, distribution expansion, and account profitability
Develop and execute accounts growth plans and joint business plans
Proactively identify, pitch, and convert new accounts into sales
Lead commercial negotiations including pricing, terms, listings, and promotional support
Build strong senior-level relationships with decision-makers at account organisations
Manage forecasts, pipelines, and sales performance against targets
Identify upselling and cross-selling opportunities to grow account value
Lead account meetings, presentations, and quarterly business reviews
Ensure high account satisfaction and retention
Translate data and insights into actionable recommendations for clients
Take full accountability for accounts performance and execution excellence
Trade & In-Store Marketing with large accounts
Use trade marketing strategically to support listings, launches, and account growth
Lead in-store activations, POS, promotions, and merchandising aligned to sales priorities
Ensure excellent retail execution that drives sell-out and ROI
Manage trade marketing budgets with a clear return-on-investment mindset
Act as a senior escalation point for key customers
Support and mentor junior team members or coordinators where relevant
Requirements
6+ years’ experience in B2B sales, key account management, or commercial roles
Proven track record of driving revenue growth and winning new accounts
Strong experience selling into UK retail or B2B channels
Solid understanding of trade marketing and in-store execution as sales drivers
Confident negotiator with strong commercial and financial acumen
Highly target-driven, proactive, and results-oriented
Excellent communication, presentation, and relationship-building skills
Experience in FMCG, beauty, consumer goods, or retail-driven environments
Omnichannel or shopper marketing exposure
Budget and P&L responsibility
Leadership or mentoring experience
Benefits
**Pay:** £40,000.00-£60,000.00 per year depending on experience
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