Director of Outbound Product Management shaping GTM for Workday's Medium Enterprise business. Partnering across functions to optimize growth and commercial alignment.
About the role
- Global Product Manager driving strategy and execution for new spine cervical products. Collaborating with teams to improve healthcare access and equity for patients worldwide.
Responsibilities
- Lead voice-of-customer investigations to inform strategy for next-generation procedural solutions in spine
- Develop business cases, assess project feasibility, and execute commercialization strategies
- Conduct market, sales, and financial analyses, including health economic value assessments
- Collaborate with finance, R&D, and international marketers to design and execute market/product research plans
- Identify unmet needs, develop markets, define product claims, create training programs, and execute country-specific launch plans
- Support global society trade shows and local customer programs
- Perform competitive and big-picture analyses of products, procedures, threats, and opportunities
- Gain technical expertise in procedures and therapies, including anatomy, image guidance, robotics, and AI platforms
- Create marketing deliverables (materials, set configurations, inventory management, pricing, etc.) as outlined by Spine’s global commercialization process
- Develop and enhance creative brand messaging and collateral
- Execute customer-facing programs for complex cervical spine pathologies
- Serve as technical advisor, demonstrating products and troubleshooting issues
- Lead teams in labs and voice-of-customer events
- Travel up to 25%–30%
Requirements
- Bachelor’s Degree
- Minimum of 5 years relevant experience, or advanced degree with a minimum of 3 years relevant experience
- Experience in the orthopedic space, specifically spine
- Marketing organization experience
- Operating room exposure
- Experience leading cadaver labs or groups, providing direction and actionable feedback
- Spine clinical experience, preferably in the cervical space
- Understanding of material science and its interaction with human anatomy
- Ability to manage multiple projects in a fast-paced environment
- Proven effectiveness in multidisciplinary teams and strong relationship-building skills
Benefits
- Health, Dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps (global well-being program)
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
- Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
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