B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Senior Manager overseeing marketing operations ensuring data flow and tool utilization for a digital health company. Collaborating closely with sales and marketing teams to improve operational efficiency.
Responsibilities
- Ensure marketing-generated leads flow cleanly, accurately, and consistently into Salesforce and through the full sales funnel
- Partner closely with Sales Operations to support lead routing, scoring models, lifecycle stages, and closed-loop reporting
- Help define, document, and enforce shared definitions for lead statuses, conversion events, and attribution touchpoints
- Identify and resolve data gaps, sync failures, or workflow breakdowns that impact pipeline visibility, conversion rates, or cost-per-sale reporting
- Support speed-to-contact and data integrity for a high-volume inside sales environment
- Operate Salesforce Marketing Cloud to support lifecycle and campaign execution across email and SMS
- Assist in the build and maintenance of journeys, audiences, data extensions, and automations based on lifecycle strategy and campaign requirements
- Ensure strong QA discipline across sends, personalization logic, dynamic content, and triggered workflows
- Support deliverability best practices, audience governance, and suppression logic
- Partner with Sales, Member Experience, Retention, and Upsell teams to understand how members move through the business
- Ensure each stage of the member lifecycle (acquisition, onboarding, engagement, expansion, retention, win-back) is properly tracked and measurable
- Document the member journey from a systems perspective: what is tracked, where it lives, what triggers it, and what data it produces
- Surface gaps in tracking, automation, or process that limit visibility or operational efficiency
- Own GA4 and Google Tag Manager implementations, including event configuration, conversions, QA, and governance
- Ensure paid media, website, CRM, and lifecycle data remain aligned and consistent
- Troubleshoot discrepancies across analytics platforms, Salesforce, and reporting tools
- Support accurate attribution and performance measurement across channels and campaigns
- Audit how marketing tools and platforms are actually being used versus their full capabilities
- Identify underutilized features, redundant processes, or manual workflows that can be automated
- Build or support automations that reduce labor hours and improve speed, accuracy, and scalability
- Create and maintain SOPs, QA checklists, and documentation for all recurring workflows and system handoffs
- Maintain clear documentation of tools, integrations, data flows, and operational dependencies
- Ensure documentation is usable, current, and accessible—not shelfware
- Help reduce agency dependency by building durable internal knowledge and execution capability
Requirements
- 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or a related function
- Experience operating complex marketing platforms in CRM-connected, revenue-driven environments
- Demonstrated experience documenting systems, workflows, and crossfunctional processes
- Strong understanding of how marketing data flows into sales systems and reporting
- Experience partnering cross-functionally with Sales Ops, Analytics, Lifecycle, or CX teams
- Proven ability to maintain tracking, automation, and data quality in live production environments
- GA4 and Google Tag Manager experience
- Salesforce Marketing Cloud experience
- Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
- Must be able to commute to our Philadelphia office on Tuesdays and Wednesdays
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick Time Off & Holidays)
- Company Paid Short Term Disability and Life Insurance
- Retirement Plan (401k) with Company Match
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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