Responsable Marketing chez Alexander Logistics avec expérience en marketing digital et gestion d'équipe. Diriger des campagnes marketing innovantes dans le secteur de la logistique et du transport.
Responsibilities
Design, implement and oversee innovative and effective gender-targeted marketing strategies to promote our logistics and transportation services.
Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle.
Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly.
Plan and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising.
Collaborate with internal teams to develop engaging, relevant marketing content, including blog posts, case studies and white papers.
Monitor market trends and consumer behavior to continually refine marketing strategies.
Manage the marketing budget effectively and ensure a positive return on investment for all activities.
Requirements
University degree in marketing, communications or a related field.
Proven experience as a Marketing Manager with a focus on digital marketing and hands-on experience with Pardot.
Proficiency in Google Analytics and the ability to interpret data to make informed decisions.
Deep knowledge of inbound and outbound marketing techniques.
Team management skills and experience working in cross-functional collaboration.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously and meet deadlines.
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