Student Assistant supporting marketing and communication team at Fraunhofer Institute in Freiburg. Working on editing, graphics, and event organization while managing the English intranet.
About the role
- Responsable Marketing chez Alexander Logistics avec expérience en marketing digital et gestion d'équipe. Diriger des campagnes marketing innovantes dans le secteur de la logistique et du transport.
Responsibilities
- Design, implement and oversee innovative and effective gender-targeted marketing strategies to promote our logistics and transportation services.
- Use digital marketing tools such as Pardot to automate campaigns, generate leads and nurture prospects throughout the sales cycle.
- Analyze Google Analytics data to evaluate campaign performance, identify trends and make strategic adjustments accordingly.
- Plan and execute inbound and outbound campaigns, including content campaigns, webinars, events and targeted advertising.
- Collaborate with internal teams to develop engaging, relevant marketing content, including blog posts, case studies and white papers.
- Monitor market trends and consumer behavior to continually refine marketing strategies.
- Manage the marketing budget effectively and ensure a positive return on investment for all activities.
Requirements
- University degree in marketing, communications or a related field.
- Proven experience as a Marketing Manager with a focus on digital marketing and hands-on experience with Pardot.
- Proficiency in Google Analytics and the ability to interpret data to make informed decisions.
- Deep knowledge of inbound and outbound marketing techniques.
- Team management skills and experience working in cross-functional collaboration.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Benefits
- Stimulating work environment
- Opportunities for professional development
- Competitive compensation
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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