Customer service representative managing student inquiries through social media platforms at Atento. Engaging with students on various platforms to resolve their questions and concerns.
About the role
- Bilingual Social Media Specialist managing social media content for McCarthy Tétrault. Requires 3-5 years experience in a professional services or B2B environment.
Responsibilities
- Managing, Creating and Writing Content
- Ensure adherence to the Firm’s Social Media Decision Tree, applying guidelines consistently to protect brand integrity and mitigate risk.
- Work with Communications Team leaders to develop and support the Firm’s social media strategy, including defining objectives and KPIs.
- Write and edit meaningful content in English and French for the Firm’s social media channels (LinkedIn, Instagram, and Facebook).
- Manage the publication calendar and publish content.
- Develop and support social media campaigns.
- Collaborate with internal stakeholders to amplify relevant Firm content (blogs, articles, events, announcements, etc.).
- Identify and leverage trending content to create timely posts that drive engagement.
- Monitor social media trends, platform updates, algorithm changes, industry news, real-time conversations, and provide reports with actionable recommendations.
- Track competitor activity and social presence, flagging opportunities or potentials risks, and suggest strategic responses.
- Implement and manage social media tools (e.g., employee advocacy, listening, analytics) to enhance performance and engagement.
- Track and analyze social media performance using analytics tools.
- Deliver post-campaign and monthly reports with key insights and recommendations.
- Monitor trends and KPIs to inform strategy and identify opportunities to optimize engagement.
- Educate lawyers and key stakeholders on social media best practices.
- Encourage and support lawyers in sharing Firm content and promoting posts through their personal channels.
- Respond to internal requests for guidance or ad hoc training sessions, providing tailored support as needed.
Requirements
- University degree in marketing, communications, and/or public relations or equivalent.
- Three to five years of experience in social media management, preferably in a professional services or B2B environment.
- Bilingualism (EN-FR) is required as this is a collaborative role at the national level.
- Ability to take complex ideas and turn them into engaging copy for social.
- In-depth knowledge and understanding of Hootsuite.
- Strong project management and organizational skills.
- Ability to work collaboratively and manage multiple priorities in a fast-paced environment.
- Attention to detail and superior judgement.
- Basic knowledge of design software (Canva) and visual communication principles.
Benefits
- Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
- Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
- A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
- Strong community involvement and a commitment to equity, diversity and inclusion.
- A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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