Commercially driven Sales Lead for Master of Malt in the London & Southern territory. Leading a high-impact team while driving revenue growth in the UK drinks trade.
Responsibilities
Develop and execute the London & Southern sales strategy aligned with Master of Malt Trade’s wholesale growth objectives
Drive revenue growth across key accounts and new prospects in the region
Maintain ownership of the regional commercial picture, including forecasting, investment decisions and ROI
Manage a base of key accounts and prospects for the London & Southern territory for Master of Malt Trade
Track and report on commercial performance, proactively identifying risks and growth opportunities
Identify new segments, partnerships and routes to market within the trade
Own and build effective trade relationships with London & Southern key decision makers, ensuring you successfully manage and develop partner awareness while continuing to expand the partner base.
Represent Master of Malt Trade at London & Southern channel industry events and trade shows, expanding our network and influence
Work closely with Marketing, Buying and Operations to execute product launches, promotions and commercial initiatives across the trade channel
Lead and inspire a team of Partner Managers, ensuring clear ownership of KPIs and commercial targets
Foster an entrepreneurial, agile and customer-focused culture within the team
Provide coaching, mentoring and development to help team members reach their full potential
Run regular one-to-ones and team sessions, providing clear feedback, recognition and support
Requirements
Strong commercial leadership experience within the UK spirits or drinks industry
Proven on-trade account management experience with strong knowledge of key industry players
Experience developing and executing sales or channel strategies
Strong numerical and commercial acumen, including forecasting, financial analysis and P&L ownership
Ability to build value with stakeholders at all levels, including senior decision-makers
Excellent negotiation and relationship-building skills
Experience launching new products in the spirits category is advantageous
Knowledge of fine, rare or craft spirits is highly desirable
Confident presenting insights, trends and commercial plans
Strong IT skills (Google Suite or equivalent)
WSET qualification desirable
Full UK driving licence required (this is a field-based role with regular travel)
Experience working the other side of the bar is a bonus
Benefits
Competitive pay and core benefits
Generous staff discount on over 15,000 brand SKU's
Job title
Master of Malt Trade – London & Southern Sales Lead
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