Editorial content Strategy Lead defining and managing brand content vision at Aroma - Zone. Ensuring editorial strategy aligns with performance and driving creative execution with a team.
About the role
- CRM Specialist responsible for establishing personalized consumer relationships for Mars Premium Brands. Driving sales growth through email, SMS, and consumer data platforms in a hybrid work setup.
Responsibilities
- Build a consumer engagement, retention, and ambassadorship strategy utilizing touchpoints such as owned websites, Email Marketing, SMS Marketing, User Generated Content, Surveys, and Ratings & Reviews
- Responsibly collect first-party and zero-party data provided with consent from our consumers
- Work with key internal stakeholders to build and maintain accurate data on consumers
- Scope, Brief, Manage, and Review the creation of all copy and creative utilized in direct marketing (Email and SMS) with external agencies
- Coordinate with internal stakeholders to ensure creative and copy compliance with brand standards
- Utilize the Mars Consumer Data Platform (CDP) to identify, build, and manage audiences of consumers with similar behavioral patterns and attributes
- Leverage audiences built in the CDP to drive personalization via owned marketing channels and cost-efficient paid marketing (Google, Meta, TikTok, and Pinterest)
- Own CRM Performance Reporting - have a solid understanding of key email and social metrics
- Provide guidance and oversight of UTM usage for reporting and additional sales analytics support
- Ensure compliance with the California Consumer Privacy Act (CCPA) and resolve all Data Subject Access Requests (DSAR)
- Own post-purchase surveys and ratings & reviews and optimize them to drive guest engagement and retention while providing the team with insights and correction opportunities
- Own the relationships and partnerships with CRM technology vendors - CRM Platform, Email Marketing, SMS Marketing, etc.
- Serve as the main point of contact for our team's usage of the Mars CDP
- Partner with the central Mars CDP team to scope and manage the implementation of features and requirements specific to our brands
- Partner with the Customer Service lead on optimizing guest interactions, retention, and outreach utilizing existing CRM and CDP technologies
- Partner with eCommerce, Owned Retail, and External Sales/B2B teams to identify guest engagement and retention opportunities across sales channels
- Partner with eCommerce, Owned Retail, External Sales/B2B, R&D and Activity Management, and Demand Planning teams on new product recommendations and portfolio management decisions based on purchasing behavior and guest feedback
- Work with the eCommerce and Owned Retail sales channels to develop, deploy, and measure results of annual promotional calendar to drive sales and new product launches while achieving margin and trade budget goals
- Identify and launch new technologies to support the continuous improvement of CRM for Ethel M Chocolates and American Heritage Chocolate
- Actively map Consumer Journeys for existing and newly proposed Journeys
- Support content creation, project management and web development scoping to continuously improve and establish new Consumer Journeys for Mars Premium Brands
Requirements
- Bachelor's Degree in Business or Marketing required
- Minimum of 3+ years of professional experience managing or supporting a Direct to Consumer (D2C) eCommerce website with high volume sales
- Experience with Email and SMS Marketing
- Previous experience working with and managing agency partners
- Professional certifications relating to Google/Meta Ads, Google Analytics, and Klaviyo a plus
- Stakeholder management experience
- Experience with data analytics and reporting (PowerBi, Google, etc.)
- Knowledge of salesforce marketing cloud a plus
Benefits
- An industry competitive salary and benefits package, including company bonus
- Medical and dental benefits
- Participation in 401k plan
- Paid time off benefits
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