Digital Marketing Specialist at Binnie managing digital content and executing marketing strategies. Collaborating with teams and enhancing brand presence through integrated campaigns in Burnaby, BC.
About the role
- APAC Digital Marketing Manager leading digital strategies for Champion Petfoods. Drive growth through digital commerce, media, and brand engagement across the APAC region.
Responsibilities
- Drive digital commerce growth by developing APAC D-comm strategies, optimizing Perfect Digital Store execution, and partnering with channel owners to boost visibility and conversion.
- Own the APAC digital ecosystem, managing websites, localization, SEO, and content to deliver a seamless, engaging experience for Pet Lovers.
- Shape and optimize regional media strategy, partnering with global teams and agencies to drive awareness, cascade global campaigns, and lead search/SEO performance.
- Lead APAC social and influencer marketing, managing brand channels, content agendas, community engagement, and influencer programs to strengthen brand affinity.
- Activate first-party data and CRM strategies to deliver personalized engagement, support lifecycle marketing, and enable advocacy initiatives.
- Leverage analytics and manage budgets to measure effectiveness, optimize digital touchpoints, and ensure smart, compliant allocation of A&CP investment.
Requirements
- A university degree in Marketing or a related field, with substantial digital marketing experience in CPG, retail, or pet care, with a strong grasp of APAC market dynamics.
- Proven ability to manage digital platforms end-to-end, including CMS, SEO, and analytics.
- Deep understanding of paid media, digital commerce, and social strategies that drive growth.
- Hands-on experience partnering with influencers and content creators across APAC.
- A data-driven mindset with strong analytical, project management, and organizational skills.
- Excellent communicator and relationship-builder with solid budget management and ROI analysis capabilities.
- A genuine passion for pets and the premium pet category is a strong plus.
Benefits
- Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life
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