APAC Digital Marketing Manager leading digital strategies for Champion Petfoods. Drive growth through digital commerce, media, and brand engagement across the APAC region.
Responsibilities
Drive digital commerce growth by developing APAC D-comm strategies, optimizing Perfect Digital Store execution, and partnering with channel owners to boost visibility and conversion.
Own the APAC digital ecosystem, managing websites, localization, SEO, and content to deliver a seamless, engaging experience for Pet Lovers.
Shape and optimize regional media strategy, partnering with global teams and agencies to drive awareness, cascade global campaigns, and lead search/SEO performance.
Lead APAC social and influencer marketing, managing brand channels, content agendas, community engagement, and influencer programs to strengthen brand affinity.
Activate first-party data and CRM strategies to deliver personalized engagement, support lifecycle marketing, and enable advocacy initiatives.
Leverage analytics and manage budgets to measure effectiveness, optimize digital touchpoints, and ensure smart, compliant allocation of A&CP investment.
Requirements
A university degree in Marketing or a related field, with substantial digital marketing experience in CPG, retail, or pet care, with a strong grasp of APAC market dynamics.
Proven ability to manage digital platforms end-to-end, including CMS, SEO, and analytics.
Deep understanding of paid media, digital commerce, and social strategies that drive growth.
Hands-on experience partnering with influencers and content creators across APAC.
A data-driven mindset with strong analytical, project management, and organizational skills.
Excellent communicator and relationship-builder with solid budget management and ROI analysis capabilities.
A genuine passion for pets and the premium pet category is a strong plus.
Benefits
Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
Shape your career with personalised development and real opportunities to grow from day one.
Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life
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