About the role

  • Social Media Community Manager at Market America responsible for daily social media content. Engaging with audiences and measuring social media effectiveness through analytics in Miami, FL area.

Responsibilities

  • Responsible for managing the daily social media content of the Owner of the company.
  • Responsible for identifying and implementing the latest social media trends and measuring social media effectiveness through analytics.
  • Work with influencers to build the audience and engage with fans.
  • Plan & develop a social media content calendar for relevant platforms including Facebook, Instagram, Tik Tok, and LinkedIn.
  • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Work jointly with partner store team and digital campaign marketing teams to use promotional campaigns to amplify company messages and partnerships.
  • Respond to customers on social media (customer care best practices & engagement).
  • Ensure all online efforts and messaging are consistent with the values, overall story, and voice.
  • Some evening and weekend work will be required due to the always on nature of social media.

Requirements

  • 4+ years professional experience managing high profile social media accounts: personal brand and/or e-commerce preferred.
  • Understanding of social media KPIs; Assist with tracking and interpreting metrics to enhance user engagement, suggest content optimization.
  • Intermediate level of Canva or Adobe Photoshop.
  • Intermediate level of mobile and desktop social video editing tools such as Capcut, InShot, Captions App, (or similar video editing tools).
  • Strong organizational, project management and time management skills.
  • Must be self-motivated but also able to effectively collaborate, work in teams and build good working relationships across multiple stakeholders.
  • Working knowledge and familiarity with WordPress and best SEO blog practices.
  • Proficient with analytics tools (Google Analytics, FaceBook Analytics, etc.).
  • An ability to recognize good design and maintain a consistent aesthetic.
  • Strong writing skills.

Benefits

  • Equal Opportunity/Affirmative Action Employer

Job title

Social Media Community Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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