Social Media Community Manager at Market America responsible for daily social media content. Engaging with audiences and measuring social media effectiveness through analytics in Miami, FL area.
Responsibilities
Responsible for managing the daily social media content of the Owner of the company.
Responsible for identifying and implementing the latest social media trends and measuring social media effectiveness through analytics.
Work with influencers to build the audience and engage with fans.
Plan & develop a social media content calendar for relevant platforms including Facebook, Instagram, Tik Tok, and LinkedIn.
Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
Work jointly with partner store team and digital campaign marketing teams to use promotional campaigns to amplify company messages and partnerships.
Respond to customers on social media (customer care best practices & engagement).
Ensure all online efforts and messaging are consistent with the values, overall story, and voice.
Some evening and weekend work will be required due to the always on nature of social media.
Requirements
4+ years professional experience managing high profile social media accounts: personal brand and/or e-commerce preferred.
Understanding of social media KPIs; Assist with tracking and interpreting metrics to enhance user engagement, suggest content optimization.
Intermediate level of Canva or Adobe Photoshop.
Intermediate level of mobile and desktop social video editing tools such as Capcut, InShot, Captions App, (or similar video editing tools).
Strong organizational, project management and time management skills.
Must be self-motivated but also able to effectively collaborate, work in teams and build good working relationships across multiple stakeholders.
Working knowledge and familiarity with WordPress and best SEO blog practices.
Proficient with analytics tools (Google Analytics, FaceBook Analytics, etc.).
An ability to recognize good design and maintain a consistent aesthetic.
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