Youth Homelessness Prevention Worker supporting vulnerable young people by preventing homelessness and assisting in accessing accommodation at Torbay Council.
About the role
- Senior Event Marketing Manager at MA Exhibitions overseeing multi-channel campaigns for exhibitions. Driving engagement, attendance, and sales through targeted marketing strategies in a hybrid work environment.
Responsibilities
- Own and deliver the marketing strategy and campaign execution for multiple exhibitions, ensuring all activity meets objectives, deadlines, and business goals.
- Plan and manage a targeted 12-month multi-channel campaign to drive registrations, onsite attendance, and generate qualified sales leads.
- Develop, monitor, and analyse campaign performance, using data insights to refine tactics and continuously improve results.
- Manage event websites and create compelling, relevant content aligned to the campaign lifecycle.
- Collaborate with editorial, commercial, and events teams to produce content across email, social media, direct mail, and other channels.
- Build strong internal and external relationships, acting as the ‘go-to’ marketing lead for your events, and oversee vendor relationships and budget management.
- Report regularly to the Head of Marketing for Exhibitions and Event Directors on performance, insights, and next steps throughout the campaign cycle.
Requirements
- Solid marketing experience operating at Marketing Manager level or above
- Proven experience planning and delivering marketing campaigns, ideally in exhibitions or B2B marketing
- Strong analytical skills with the ability to turn data into actionable insights
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Strategic thinker who aligns marketing plans with broader business goals
- Excellent communication, copywriting, and attention to detail
- Experience managing budgets and external suppliers effectively
- Collaborative team player who thrives in a busy, creative environment
Benefits
- 20% bonus
- Company benefits
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