Event Manager for EMEA managing strategies, evaluations, and executions of enterprise - focused events at HappyRobot. Driving brand awareness and engagement with key enterprise audiences.
About the role
- Marketing Manager leading strategic marketing for global event brand at RX. Responsible for omnichannel campaigns and audience growth through integrated marketing efforts.
Responsibilities
- Own the marketing strategy and go-to-market approach for assigned brand(s), aligning with portfolio priorities and business goals.
- Lead the development of integrated, omnichannel marketing plans that leverage the full marketing ecosystem (digital, content, media, partnerships, etc.).
- Define target audiences, segmentation strategies, and key messaging frameworks to ensure relevance and differentiation in the market.
- Grow lead databases and audience growth through strategic marketing campaigns that lead to an increase in high quality attendance.
- Orchestrate cross-functional teams (digital, content, design, data, operations) to deliver cohesive and high-impact marketing efforts.
- Use data, insights, and market intelligence to inform strategy, optimize performance, and identify new growth opportunities.
- Monitor and evaluate marketing performance against KPIs, adjusting strategies to improve effectiveness and ROI.
- Own and manage the marketing budget for assigned brand(s), ensuring strategic allocation of resources to maximize ROI, optimize channel performance, and align spend with revenue-driving priorities; continuously track, forecast, and adjust investments based on performance insights and business needs.
- Work with both internal and external partners including agencies and vendors responsible for key marketing functions including social media and creative output.
- Ensure brand consistency and strength across all touchpoints, reinforcing positioning and value proposition.
- Contribute to portfolio-wide initiatives by sharing best practices, testing new approaches, and driving continuous improvement.
Requirements
- 5-7 years of marketing experience, with an emphasis on strategy and integrated campaign leadership.
- Prior experience owning or leading marketing for a brand, product, or business line—preferably in B2B, events, or related industries.
- Proven ability to develop and execute strategic marketing plans that drive measurable business outcomes including audience growth and engagement.
- Proven commercial acumen and experience partnering closely with cross functional teams including sales, web, data and analytics, and more.
- Ability to lead through influence in a cross-functional, matrixed environment.
- Analytical and insight-driven mindset, with experience translating data into actionable strategy.
- Excellent communication and stakeholder management skills.
Benefits
- Country specific benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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