Hybrid Product Marketing Manager, Contract – Maternity Leave Coverage

at March Networks

• Job title: Product Marketing Manager, Contract – Maternity Leave Coverage
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: CA$65,000 - CA$70,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Kanata, Canada

About the role

• Product Marketing Manager at March Networks for maternity leave coverage. Responsible for go-to-market strategies and collaboration across teams in a B2B technology environment.

Responsibilities

• Develop and execute GTM plans for new product launches, updates, and solution releases.
• Create messaging frameworks and positioning statements that clearly articulate product value, differentiators, and target personas.
• Conduct competitive research and market analysis to support strategic decisions and product improvements.
• Produce product-focused content including brochures, data sheets, presentations, web copy, videos, and solution briefs.
• Collaborate with the Content and Creative teams to build high-quality marketing assets for campaigns and product releases.
• Maintain consistent product messaging across all internal and external channels.
• Develop and maintain sales tools such as pitch decks, playbooks, FAQs, competitive battlecards and objection-handling guides.
• Deliver training sessions and updates to Sales and Partner teams to support product readiness.
• Work closely with Sales Engineering to ensure technical accuracy and alignment.
• Gather and synthesize customer feedback, market trends, and competitive insights to influence positioning and roadmap priorities.
• Support customer research initiatives and customer advocacy opportunities (e.g., case studies).
• Act as the bridge between Product Management, Sales, and Marketing to ensure alignment on product launches, messaging, and campaigns.
• Partner with Digital Marketing on demand-generation campaigns and product-focused content strategies.
• Maintain product pages and web content in collaboration with the Web/Digital team.

Requirements

• 3+ years of experience in product marketing, solution marketing, or related roles in B2B technology.
• Experience in physical security, video surveillance, analytics, or SaaS is an asset.
• Strong storytelling abilities with a proven track record of translating technical features into customer value.
• Excellent project management, communication, and organizational skills.
• Experience supporting product launches and coordinating GTM activities.
• Knowledge of CRM and marketing systems such as Salesforce, or similar tools.
• Experience with project management tools such as Asana, or similar tools is an asset.
• Experience with web and content management tools such as WordPress and SharePoint or similar tools is considered an asset.
• Highly collaborative and adaptable; able to manage multiple priorities in a fast-paced environment.