Product Marketing Manager for Collaboration Solutions, translating technical concepts and product capabilities into marketing messages. Working with cross - functional teams to drive customer understanding and engagement.
About the role
- Product Marketing Manager at March Networks for maternity leave coverage. Responsible for go-to-market strategies and collaboration across teams in a B2B technology environment.
Responsibilities
- Develop and execute GTM plans for new product launches, updates, and solution releases.
- Create messaging frameworks and positioning statements that clearly articulate product value, differentiators, and target personas.
- Conduct competitive research and market analysis to support strategic decisions and product improvements.
- Produce product-focused content including brochures, data sheets, presentations, web copy, videos, and solution briefs.
- Collaborate with the Content and Creative teams to build high-quality marketing assets for campaigns and product releases.
- Maintain consistent product messaging across all internal and external channels.
- Develop and maintain sales tools such as pitch decks, playbooks, FAQs, competitive battlecards and objection-handling guides.
- Deliver training sessions and updates to Sales and Partner teams to support product readiness.
- Work closely with Sales Engineering to ensure technical accuracy and alignment.
- Gather and synthesize customer feedback, market trends, and competitive insights to influence positioning and roadmap priorities.
- Support customer research initiatives and customer advocacy opportunities (e.g., case studies).
- Act as the bridge between Product Management, Sales, and Marketing to ensure alignment on product launches, messaging, and campaigns.
- Partner with Digital Marketing on demand-generation campaigns and product-focused content strategies.
- Maintain product pages and web content in collaboration with the Web/Digital team.
Requirements
- 3+ years of experience in product marketing, solution marketing, or related roles in B2B technology.
- Experience in physical security, video surveillance, analytics, or SaaS is an asset.
- Strong storytelling abilities with a proven track record of translating technical features into customer value.
- Excellent project management, communication, and organizational skills.
- Experience supporting product launches and coordinating GTM activities.
- Knowledge of CRM and marketing systems such as Salesforce, or similar tools.
- Experience with project management tools such as Asana, or similar tools is an asset.
- Experience with web and content management tools such as WordPress and SharePoint or similar tools is considered an asset.
- Highly collaborative and adaptable; able to manage multiple priorities in a fast-paced environment.
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