Product Marketing Manager guiding customers through injection molding projects at Protolabs. Leveraging technical expertise to ensure manufacturability and quality while managing long - term customer relationships.
About the role
- Product Marketing Manager at March Networks for maternity leave coverage. Responsible for go-to-market strategies and collaboration across teams in a B2B technology environment.
Responsibilities
- Develop and execute GTM plans for new product launches, updates, and solution releases.
- Create messaging frameworks and positioning statements that clearly articulate product value, differentiators, and target personas.
- Conduct competitive research and market analysis to support strategic decisions and product improvements.
- Produce product-focused content including brochures, data sheets, presentations, web copy, videos, and solution briefs.
- Collaborate with the Content and Creative teams to build high-quality marketing assets for campaigns and product releases.
- Maintain consistent product messaging across all internal and external channels.
- Develop and maintain sales tools such as pitch decks, playbooks, FAQs, competitive battlecards and objection-handling guides.
- Deliver training sessions and updates to Sales and Partner teams to support product readiness.
- Work closely with Sales Engineering to ensure technical accuracy and alignment.
- Gather and synthesize customer feedback, market trends, and competitive insights to influence positioning and roadmap priorities.
- Support customer research initiatives and customer advocacy opportunities (e.g., case studies).
- Act as the bridge between Product Management, Sales, and Marketing to ensure alignment on product launches, messaging, and campaigns.
- Partner with Digital Marketing on demand-generation campaigns and product-focused content strategies.
- Maintain product pages and web content in collaboration with the Web/Digital team.
Requirements
- 3+ years of experience in product marketing, solution marketing, or related roles in B2B technology.
- Experience in physical security, video surveillance, analytics, or SaaS is an asset.
- Strong storytelling abilities with a proven track record of translating technical features into customer value.
- Excellent project management, communication, and organizational skills.
- Experience supporting product launches and coordinating GTM activities.
- Knowledge of CRM and marketing systems such as Salesforce, or similar tools.
- Experience with project management tools such as Asana, or similar tools is an asset.
- Experience with web and content management tools such as WordPress and SharePoint or similar tools is considered an asset.
- Highly collaborative and adaptable; able to manage multiple priorities in a fast-paced environment.
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Product Marketer at Vercel, enhancing sales narratives and materials for enterprise buyers. Collaborating cross - functionally to drive product adoption and sales enablement.
Senior HR Business Partner for Wrike's GTM organization balancing operational partnership with role redesign. Responsible for driving talent reviews, internal mobility initiatives, and solving business challenges.
Product Marketing Manager co - creating marketing strategies at Auror, which empowers the retail industry to tackle theft and organized crime. Focused on collaboration across Product, Marketing, and Customer Success.
Marketing Specialist driving retail partnerships and digital campaigns for fintech. Responsible for creating strategies to boost brand visibility and sales.
Product Marketing Manager at Pluralsight driving go - to - market strategies and supporting product launches. Collaborating with teams to articulate value and enhance customer adoption across the platform.
Freelance Product Marketing Manager at Prelude redefining user authentication, overseeing product positioning and marketing strategies. Collaborate on launches and create impactful product narratives.
Product Marketing Lead developing go - to - market strategies for ChapsVision’s AI - powered search platform. Collaborating with teams to enhance product positioning and customer engagement.
Engineer managing structural analyses and designs in hybrid role at Hitachi Energy. Collaborating on energy solutions supporting global safety with a strong focus on engineering innovation.
Head of Product Marketing leading product marketing strategies for B2B cybersecurity solutions. Empowering businesses to protect their information through innovative cybersecurity products.