Consumer Marketing Manager specializing in brand positioning and digital marketing initiatives for consumer users. Driving eCommerce marketing strategies and optimizing effectiveness across platforms.
About the role
- Director Global Brand & Trade Marketing leading initiatives for automotive aftermarket at MANN+HUMMEL. Fostering collaboration, driving brand awareness, and managing global marketing activities.
Responsibilities
- Define the business unit’s vision and global strategy, own standards and guidelines, and establish systems to strengthen brand positioning.
- Oversee global brand activities and lead the regional marketing community.
- Drive brand awareness, customer satisfaction, and profitable growth in alignment with business objectives.
- Provide leadership to regional Brand and Trade Marketing organizations.
- Develop and maintain a globally consistent brand architecture and roadmap aligned with company goals.
- Coordinate the global Brand Management team and guide regional marketing functions.
- Oversee the development and continuous improvement of systems, tools, processes, and services.
- Promote a culture of customer centricity, data-driven decision-making, and continuous improvement.
- Lead digital transformation initiatives through data excellence, advanced analytics, and AI adoption.
- Define and enforce global standards and processes while sharing best practices across the organization.
- Monitor performance through a comprehensive KPI framework and ensure effective governance and reporting.
- Manage the global marketing planning process to optimize regional investments during annual business planning.
- Collaborate cross-functionally with product management, pricing, sales, R&D, and executive leadership.
Requirements
- Successfully completed degree in Marketing, Business Administration, or a related field; MBA preferred
- Minimum 6 years of progressive experience in Brand or Trade Marketing, with at least 3 years in a leadership role, ideally in the independent automotive aftermarket.
- Demonstrated ability to manage cross-functional teams and lead through influence
- Proven success in driving brand and/or trade marketing initiatives, including budget oversight
- Hands-on experience in digital and social media marketing
- Strong capability to manage complexity and foster continuous improvement
- In-depth knowledge of brand architecture, brand communication, and promotional activities within the Automotive Aftermarket.
- Fluent in English; additional languages are a plus.
Benefits
- Diversity and inclusion are part of our DNA.
- Opportunities for promotion and development.
- Support from recruiting team for questions.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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